How to use ChatGPT for the high-intent commercial keyword

Your Ultimate Guide to Dominating high-intent commercial keywords using ChatGPT
Your Ultimate Guide to Dominating high-intent commercial keywords using ChatGPT

Welcome to this blog post where we will explore how to use ChatGPT for high-intent commercial keywords. ChatGPT is a powerful AI language model trained by OpenAI, capable of understanding and generating human-like responses to a wide range of queries. Its advanced natural language processing capabilities make it an ideal tool for businesses looking to improve their online presence and drive traffic to their website.

In today’s digital age, businesses are constantly looking for new and innovative ways to connect with their customers online. One way to do this is by optimizing their website for search engines using high-intent commercial keywords. High-intent commercial keywords are phrases that potential customers use when they are ready to buy or are actively searching for a product or service to purchase. By targeting these keywords, businesses can attract more qualified leads and increase their chances of making a sale.

Using ChatGPT to optimize your website for high-intent commercial keywords can help you stay ahead of the competition and improve your online visibility. In this blog post, we will discuss the benefits of using ChatGPT for high-intent commercial keywords and provide practical tips on how to use this powerful tool to improve your website’s search engine ranking and attract more qualified leads to your business.

A. Definition of High-Intent Commercial Keywords 

High-intent commercial keywords are specific search terms or phrases that a user enters into a search engine with the intent of finding a product or service to purchase. These keywords are considered “high-intent” because they reflect a strong intention to engage in a commercial transaction, and are often used by users who are actively looking to make a purchase or take a specific action, such as signing up for a service or booking an appointment.

Examples of high-intent commercial keywords include terms such as “buy,” “purchase,” “order,” “book,” “Subscribe,” and “schedule,” along with keywords that are specific to a particular product or service, such as “iPhone 13 Pro Max” or “best dentist in San Francisco.” Businesses often target high-intent commercial keywords in their search engine optimization (SEO) and search engine marketing (SEM) strategies in order to attract users who are most likely to convert into paying customers.

B. Benefits of Using ChatGPT for High-Intent Commercial Keywords 

Benefits of using ChatGPT for high-intent commercial keywords

There are several benefits to using ChatGPT for high-intent commercial keywords:

  1. An accurate understanding of user intent: ChatGPT has been trained on vast amounts of data, which enables it to accurately understand the user intent behind high-intent commercial keywords. This allows businesses to target their advertising and SEO efforts toward users who are most likely to make a purchase or take a specific action.
  2. Customized responses: ChatGPT can be programmed to provide customized responses based on the specific keywords entered by the user. This means that businesses can provide targeted, relevant information to users, which can increase the likelihood of conversion.
  3. 24/7 availability: ChatGPT can be available 24/7, providing users with immediate responses to their queries, which can help businesses to capture leads even outside of regular business hours.
  4. Scalability: ChatGPT can handle multiple queries simultaneously, which means that businesses can scale their customer support and lead generation efforts without the need for additional staff.
  5. Cost-effective: Compared to traditional customer support channels, using ChatGPT for high-intent commercial keywords can be a cost-effective solution for businesses, as it can reduce the need for human customer support agents and can help to streamline customer interactions.

Overall, using ChatGPT for high-intent commercial keywords can help businesses to target their advertising and SEO efforts more effectively, while also providing a convenient and cost-effective solution for customer support and lead generation.

Step-by-Step Guide on How to Use ChatGPT 

Step-by-step guide on How to Use ChatGPT
Step-by-step guide on How to Use ChatGPT

There are several platforms and tools that can be used to access ChatGPT, such as the OpenAI API, Hugging Face, or various chatbot-building platforms. Choose a platform that is most relevant to your needs and target audience.

A. Step # 1: Create an Account 

Here are the steps to create an account on ChatGPT:

Step 1: Visit the ChatGPT website

To create an account on ChatGPT, you need to first visit the website using your preferred web browser.

Step 2: Click on the “Sign Up” button

Once you are on the ChatGPT homepage, look for the “Sign Up” button located at the top right corner of the page and click on it. This will redirect you to the registration page.

Step 3: Fill in the registration form

On the registration page, you will see a form that you need to fill in with your details such as your username, email address, and password. You will also need to confirm your password and agree to the terms and conditions before proceeding.

Step 4: Verify your email address

After submitting the registration form, ChatGPT will send a verification link to the email address you provided during registration. Check your email inbox and click on the link to verify your email address.

Step 5: Complete your profile

Once you have verified your email address, you can log in to your ChatGPT account and complete your profile by adding your name, profile picture, and any other information that you would like to share with other users.

Congratulations! You have successfully created an account on ChatGPT.

B. Step # 2: Select Your High-Intent Commercial Keywords

Choose commercial keywords that indicate high intent
Choose commercial keywords that indicate high intent

When it comes to using ChatGPT for high-intent commercial keywords, the first and foremost step is to select the right set of keywords that align with your business goals. High-intent commercial keywords are those that indicate strong commercial intent and are likely to result in conversions. 

These could be specific product or service names, industry-specific jargon, or even long-tail keywords that capture user intent. To select the right set of high-intent commercial keywords, it is important to understand your target audience and their search behavior. 

You can use various keyword research tools to identify relevant keywords, analyze the search volume and competition, and narrow down your focus to the keywords that are most likely to convert. By selecting the right set of high-intent commercial keywords, you can optimize your use of ChatGPT and drive better results for your business.

C. Step 3: Analyze Your Keywords

Analyze your keywords
Analyze your keywords

After selecting your high-intent commercial keywords for use in ChatGPT, the next step is to analyze their performance and optimize them for better results. Keyword analysis involves monitoring and measuring the effectiveness of your keywords in terms of search volume, competition, and conversion rates. You can use various keyword tracking tools to keep track of your keyword rankings and identify areas for improvement. 

Additionally, ChatGPT’s analytics dashboard can help you track the performance of your chatbot conversations and identify keywords that are leading to conversions. By regularly analyzing and optimizing your high-intent commercial keywords, you can improve the performance of your ChatGPT chatbot, increase engagement with your target audience, and drive better results for your business.

D. Step 4: Generate Content 

Generate content
Generate content

Generating engaging and relevant content is essential for the successful use of ChatGPT for high-intent commercial keywords. One effective approach is to use ChatGPT’s powerful language model to create natural-sounding responses to user queries. This allows you to provide personalized and helpful responses that align with your high-intent commercial keywords. 

Additionally, ChatGPT’s content creation feature can be used to generate blog posts, social media updates, or product descriptions based on your high-intent commercial keywords. Another option is to leverage user-generated content, such as feedback, testimonials, and reviews, that can be incorporated into your chatbot conversations. 

By generating high-quality and relevant content for your ChatGPT chatbot, you can enhance engagement with your target audience, increase brand awareness, and drive conversions for your business. Remember to regularly analyze and optimize your content to ensure it resonates with your audience and aligns with your business goals.

Tips for Optimizing ChatGPT

Tips for optimizing ChatGPT

To optimize your chatbot’s performance for high-intent commercial keywords using ChatGPT, follow these tips:

  1. Regularly review and refine your high-intent commercial keywords based on their performance and relevance.
  2. Train your chatbot on a variety of topics related to your business to ensure it can respond effectively to user queries.
  3. Use ChatGPT’s natural language processing capabilities to create engaging and informative responses.
  4. Ensure your chatbot is accessible and easy to use by providing clear navigation, avoiding jargon, and ensuring fast response times.
  5. Monitor and track your chatbot’s performance using ChatGPT’s analytics dashboard, and use the insights gained to continually optimize and improve your chatbot’s performance.

By following these tips, you can create a highly effective chatbot that helps drive conversions and achieve your business goals.

A. Leverage Intent-Based Targeting 

To reach the right audience with ChatGPT for high-intent commercial keywords, use intent-based targeting. Segment your audience based on their intent and create custom chatbot conversations for each segment. Use ChatGPT’s natural language processing to analyze user queries and identify common themes or intents to refine your chatbot’s responses. Leveraging intent-based targeting enhances the relevance and effectiveness of your chatbot conversations and drives more conversions for your business.

B. Utilize an Advanced NLP Model 

When employing ChatGPT for high-intent commercial keywords, it is critical to use a sophisticated NLP (Natural Language Processing) model. A sophisticated NLP model, such as GPT-3, can improve the performance of your chatbot by properly interpreting and replying to complicated user inquiries. 

This enables you to develop more sophisticated chatbot interactions capable of handling a wide range of user demands. Additionally, an advanced NLP model may be used to provide nuanced and human-like replies, resulting in a more engaging and rewarding user experience. 

You can design a highly successful chatbot that offers tailored and relevant replies to users, generating conversions and accomplishing your business goals by utilizing the power of a sophisticated NLP model with ChatGPT for high-intent commercial keywords.

C. Leverage Automation Tools 

Using automation technologies while utilizing ChatGPT for high-intent commercial keywords can help you streamline and grow your chatbot operations. Several automation technologies are available to assist you in automating operations such as chatbot deployment, administration, and analytics. You may save time and money by automating these operations, enabling you to focus on enhancing your chatbot’s performance and boosting conversions. Furthermore, some automation platforms provide additional capabilities like chatbot testing and optimization, which may assist you in identifying and resolving difficulties in real time. You may construct a highly efficient and successful chatbot that offers tailored and relevant replies to users, generating conversions and accomplishing your business goals by employing automation capabilities with ChatGPT for high-intent commercial keywords.


In today’s digital age, engaging with customers and driving conversions is more important than ever. Chatbots have emerged as a powerful tool for businesses to engage with their target audience and provide personalized, relevant support. However, not all chatbots are created equal. ChatGPT, with its advanced Natural Language Processing (NLP) capabilities, stands out as a powerful tool for businesses to engage with their customers in a more sophisticated and personalized way.

By utilizing high-intent commercial keywords, businesses can ensure that their chatbot conversations are focused on driving conversions and providing the best possible customer experience. The benefits of utilizing ChatGPT for high-intent commercial keywords are numerous, including increased conversion rates, improved customer experience, time and cost savings, and competitive advantage. By leveraging the power of ChatGPT, businesses can stay ahead of the curve and deliver exceptional customer experiences that keep customers coming back for more.

In summary, ChatGPT is a powerful tool that can help businesses engage with their target audience and drive conversions in a more personalized and sophisticated way. By utilizing high-intent commercial keywords and leveraging ChatGPT’s advanced NLP capabilities, businesses can gain a competitive advantage and provide exceptional customer experiences that stand out from the competition.

Promote your local business online. visit us at
Promote your local business online. visit us at

6 Tips for Choosing the Best Social Media Platform for Your Business

Man accessing phone - Featured image
Social media platform for business
Social media platform for business


Importance of Social media for businesses
Importance of Social media for businesses

Social media has become an integral component of the modern business landscape. As more people use social media platforms to stay connected and informed, businesses have begun to recognize the potential for reaching and engaging with their target audience. In today’s digital world, social media has become an invaluable tool for businesses to promote their products, services, and brand. 

By leveraging the power of social media, businesses can grow their customer base, increase brand awareness, boost customer loyalty, and even generate more sales. Social media also provides businesses with a low-cost, effective way to reach a large and diverse audience. 

With the right social media strategy in place, businesses can create meaningful relationships with their customers and build a strong brand presence. In addition to helping businesses reach their target audience, social media also provides businesses with valuable insights about their customers.

By tracking customer activity on social media, businesses can gain valuable insights into their customers’ needs and preferences. This information can help businesses tailor their marketing strategies to better meet the needs of their customers. Overall, social media has become an essential part of the modern business landscape.

By leveraging the power of social media, businesses can reach new customers, build relationships with their existing customers, and gain valuable insights into their customer base.

Tip #1: Identify Your Target Audience

The importance of knowing your target audience when choosing the best social media platform
Identify your audience

Identifying your target audience is one of the most important steps for any business when developing a successful social media strategy. Knowing who your target audience is and where they are spending their time online will help you determine the best platform to use for your social media marketing efforts. 

When you know your target audience, you can create content that resonates with them, and then use the right social media platform to reach them. You can also use demographic data to target ads and optimize your campaigns for maximum reach and engagement. 

When choosing the best social media platform for your business, you should consider factors such as your target audience’s age, interests, and what type of content they engage with. For instance, if your target audience is Generation Z, you may want to focus more on platforms such as Instagram, Snapchat, and TikTok. On the other hand, if your target audience is Baby Boomers, you may want to focus more on platforms such as Facebook and LinkedIn. 

Knowing your target audience is also important when it comes to deciding which type of content to create. Different types of content resonate with different audiences, so understanding your target audience’s preferences will help you create the most effective content.

Tip #2: Research the Platforms

The research needed to determine which platform is best for your business
Research the platforms

The research needed to determine which social media platform is best for your business will depend on several factors. The first step is to determine the goals of your business and the type of audience you are trying to reach. 

This will help you narrow down the list of social media platforms to those that are most likely to help you reach your goals. Once you have identified the platforms that are best suited for your business, the next step is to conduct market research. 

This includes looking at competitor activity on each platform and analyzing the demographics and engagement levels of each platform. This will help you understand which platforms are the most popular among your target audience and give you insight into how your competitors are using the platforms to engage with their customers. 

Finally, it is important to track and analyze the performance of each platform over time. This will help you identify which platforms are most effective for your business and which ones may need to be adjusted or even eliminated in order to maximize your results. 

By taking the time to conduct research and track your performance, you can determine which social media platform is best for your business and ensure you are getting the most out of your efforts.

Tip #3: Consider the Features of Each Platform

The features that are important to consider when selecting a platform
Consider the features of each platform

When selecting a social media platform, it’s important to consider the features available on each platform. Here are some features to consider when making your selection: 

1. Audience: What type of audience are you looking to target? Different platforms cater to different demographics, so you’ll want to choose the platform that best suits your target audience. 

2. Reach: How many people can you reach with your posts? Different platforms have different reach capabilities, so you’ll want to select the one that can reach the most people. 

3. Engagement: How engaged are people on the platform? Different platforms have different levels of engagement, so you’ll want to select the one that has the highest level of engagement. 

4. Content Types: What type of content are you looking to produce? Different platforms support different types of content, so you’ll want to choose the one that best suits the type of content you’re looking to produce. 

5. Analytics: How easy is it to track and analyze your performance? Different platforms offer different analytics tools, so you’ll want to choose the one that gives you the most insight into your performance.

Tip #4: Analyze Your Competitors

How understanding your competitors’ strategies can help you choose the right platform
Analyze your competitors

Understanding your competitors’ strategies can help you choose the right platform for your business. By understanding the goals and strategies of your competitors, you can better assess which platform would be the best fit for your business. 

For example, if you are a shoe company and you want to sell online, you may want to consider selling on platforms like Amazon or eBay. Amazon is a platform that specializes in selling items online, and eBay is a platform that specializes in selling items online and in brick-and-mortar stores. Both platforms have a large customer base and offer a variety of features that can help your business. 

However, if you are a shoe company and you want to sell in stores, you may want to consider selling on platforms like Zappos or DSW. Zappos is a platform that specializes in selling items online and in stores, and DSW is a platform that specializes in selling items online and in stores. Both platforms have a smaller customer base than Amazon or eBay, but they offer a more personal customer experience. 

By understanding your competitors’ strategies, you can choose the best platform for your business.

Tip #5: Utilize Advertising Platforms

The benefits of using advertising platforms to reach your target audience.
Utilize Advertising platforms

There are many benefits to using advertising platforms to reach your target audience. Advertising platforms allow you to target your audience based on their interests and location. Additionally, advertising platforms allow you to track your results and optimize your advertising campaigns accordingly. This can lead to increased viewership and advertising revenue.

Tip #6: Choose One Platform to Focus On

The benefits of focusing on one platform rather than too many.
Choose one platform to focus

The pros of focusing on one social media platform are that it can be a more efficient way to communicate with your audience. Additionally, you can be more strategic in your posts and make sure that your message is getting through to your followers. It can also be easier to monitor your social media accounts, which can help you stay on top of your game.

Take Away 

The best social media platform for your business depends on the type of business and the target audience. For businesses with a more narrow focus, such as a specific industry, or a niche market, the best platform may be specific to that type of business. For example, if a business is in the restaurant industry, the best platform for them may be Yelp. If a business is trying to reach a more general audience, such as businesses of all types of businesses of all sizes, then a platform such as Facebook or Twitter may be better. Additionally, businesses should consider the cost of advertising on each platform and the amount of traffic each platform can generate.

The Ultimate Guide to Understanding Digital Marketing 101

Guide to Digital Marketing by The Big shoutout
Unlock key strategies to maximize success with the big shoutout
Unlock key strategies to maximize success with the big shoutout

Who would like to be a better Digital Marketer?

Who would like to be a digital marketer?
Who would like to be a digital marketer?


Welcome to the big shoutout! If you are looking to become a better digital marketer, then you have come to the right place. In this blog post, I will provide tips and tricks to help you improve your digital marketing skills. 

I will cover topics such as creating effective content, using the right tools and platforms, and optimizing your campaigns. By the end of this post, you will have a better understanding of the digital marketing landscape and how to improve your marketing efforts. So let’s dive right in!

Right now, you see, digital marketing has been made to seem way more complicated than it actually is. That’s a shame, really, because it’s actually pretty straightforward. 

What is digital marketing?

What is digital marketing?
What is digital marketing?

Digital marketing is a rapidly evolving field that can be a bit daunting to navigate if you’re new to the game. From SEO and PPC to content marketing and social media, there’s a lot to learn. To help you get started, here’s a comprehensive guide to understanding digital marketing 101.

First, let’s start by defining what digital marketing is. Simply put, digital marketing is any form of marketing that takes place online. This includes everything from search engine optimization (SEO) and pay-per-click (PPC) advertising to content marketing and social media.

digital marketing - the bigshoutout
Digital Marketing

When it comes to SEO, the goal is to optimize your website and content to rank higher in search engine results pages (SERPs). 

This can be done through keyword research, optimizing content for specific keywords, and building backlinks. To get started, you’ll want to make sure your website is properly optimized for SEO and that you’re actively engaging with your target audience on social media.

Is your website or a blog Search Engine Optimized?
Is your website or blog search engine optimized?

PPC advertising is another important aspect of digital marketing. Here, you’ll pay for ads to be displayed on search engine results on pages or other websites. This can be a great way to generate more leads and increase sales.

Pay per click advertising
Pay-per-click advertising

That said, if you do want to get the best results possible from your digital marketing, you’re going to need to know and understand the strategies that I’m going to be sharing with you in this episode. 

So, if you read it all the way through, I’ll make a promise to you: You’ll emerge from it as a better digital marketer. So let’s get to it. 

So the very first thing that I need to share with you is the difference between digital marketing and traditional marketing. Brace yourself for this one because it’s pretty profound—actually, it’s not at all profound. And that’s what makes it so interesting. 

Traditional vs. Digital Marketing
Traditional vs. Digital Marketing

You see, digital marketing is really just marketing done through the use of digital channels.

the big shoutout
Digital Marketing Channels
Digital Marketing Channels

That’s it. So when we’re talking about digital marketing, we’re talking about marketing through the use of channels like SEO, search engine optimization, social media PPC ads, online Facebook ads, Instagram ads, or anything like that, not to mention email marketing, website optimization, or anything that really takes place online or through the use of digital media.

Traditional Marketing vs. Digital Marketing
Traditional Marketing vs. Digital Marketing

You can contrast this with traditional marketing, using traditional media, like TV, radio, newspapers, magazines, or billboards, basically, anything not digital. Here’s the deal: traditional marketing and advertising, as well as everything that goes with them. Well, it still works. 

Traditional Vs. Digital Marketing
Traditional Vs. Digital Marketing

Utilizing digital marketing and all of the easily accessible digital channels, however, has a number of significant advantages.

First of all, digital marketing tends to give you a much larger audience size, really, you can reach

anybody that’s online, and there are billions and billions of people online.

Who is your audience?

Ask yourself who is your audience.
Ask yourself who is your audience.

Next is audience targeting. Because not only are you able to reach these billions of people, you don’t want to reach all of them, because not all of them are going to be the perfect fit for your business. 

Rather, you can be laser-focused and selective about only the ideal and perfect people that you want to target.

Digital Marketing also tends to be significantly more cost-effective than running, say, an ad in

the New York Times or, heaven forbid a Super Bowl commercial. 

Target Audience
Target Audience

Again, these are designed to appeal to mass markets and to try to reach everyone, which is probably not your goal. Rather, what you want to do is be laser-focused and selective with your marketing and reach only those people most likely to buy digital marketing, which also allows you to get immediate feedback. 

And this is probably one of my favorite benefits of the channels. After all, if you think about running, say, a magazine ad, you’ve got to think of the copy, the creative, and what you’re going to say. 

And then you’ve got to get it all written up and sent to the magazine, it’s got to get published and then distributed. 

Well, you could be looking at weeks, at best, months, and maybe many, many months before you ever figure out if this worked or not. Digital marketing, on the other hand, in theory, you can write an ad and have it online in a matter of minutes. Immediate feedback, immediate correction, and immediate results. 

Publishing is easy with digital marketing.
Publishing is easy with digital marketing.

Plus, digital marketing tends to be a whole lot easier to measure and track because everything’s digital, which means we’ve got a digital trail, allowing us to measure costs and results and everything in real-time. So we can make adjustments, tweaks, and optimizations on the fly. 

Editing and Proofreading are way more convenient with digital marketing.
Editing and proofreading are way more convenient with digital marketing.
Optimization and Tweaks are a click away
Optimization and Tweaks are a click away

Again, contrast that with waiting three months for your magazine to come out and figuring out if things worked or not.

Edit it instantly
Edit it instantly

And you can’t measure clicks on a magazine. So the best you can hope to do is really either have them fill out some kind of form on the magazine or visit a digital channel, which ties us back into digital marketing. 

Measure Results
Measure Results

Anyway, there are obviously some serious advantages to choosing digital channels, and going with digital marketing. But again, that’s not to say that traditional marketing doesn’t still work. It does. 

The point here is to take a look at either traditional or digital marketing and then sort of take a few steps back to the strategies and the fundamentals and the principles of consumer psychology the buyer behavior, why people do the things they do, and then focus on mastering and learning that, then you can apply that to digital channels or traditional channels or any other channels that come out in the future. 

Strategy for buyer behaviour and consumer psychology
Strategy for buyer behavior and consumer psychology

So understanding the distinctions between strategy and tactics as well as when to use each will be beneficial to your overall growth as a digital marketer. 

Strategy Vs. Tactics

And this is where you should really concentrate your efforts. This is the starting point for strategies and perspectives on your digital marketing. 

However, no matter how you look at it, there are four fundamental, incredibly sound principles that have stood the test of time and will continue to be relevant today. 

As they are 100 years from now. I call these things the “core four,” and they make up the center of my hub and spoke model of marketing.

The core four include model, market, message, and media. 

The Core Four
The Core Four

1. Model


Now let’s take those apart. The Essential, model is your business. Your deal, your bundle, and your service Considering the pricing consider how you deliver whatever it is to the market. 

It’s important here to create a model. 

Design your business around what is most enjoyable, profitable, and in demand by the market. 

Because the worst thing you can do is build a business that you absolutely hate. 

2. Next is the market

The Market
The Market

These are the people that you’re going to serve. And you don’t want to say everyone or anyone with money; instead, you want to be laser-focused on the market that will give you the most joy to serve while also receiving the best results from your product or service. 

In marketing, we call this an ideal customer avatar or an ideal client avatar. And it’s made up of demographic details like age, gender, income, occupation, and geographic details, like what city or state or province, or country they live in. 

Additionally, psychographic information about their values, attitudes, and lifestyles. 

3. Then comes your message

The Message
The Massage

And here’s where you’re going to clarify and connect with your ideal target market, by speaking directly to them about their pains, their problems, and their frustrations, and how your business is uniquely positioned to help solve those for them.

Telling stories about previous customers and previous client results is an incredibly effective way to do this, as is getting testimonials directly from them. And running case studies to prove that you know what you’re talking about and have done what you say you’re going to do makes sense. 

The point here is that to craft truly effective messages, well, you’ve got to understand who your market is, what really makes them up, and what makes them do the things they do. So a little bit of market research and having a few chats with your customers never hurts. 

4. Media


The fourth component of the core four is all about media, which is also the hub and bespoke model of marketing.

And this is where you’re going to go where you’re going to do your marketing, and which digital

channels you’re going to choose. Most businesses do this completely backward. They start with the media by hearing a great thing about Facebook ads, or YouTube marketing, maybe starting a podcast, and then they just rush in, forgetting all about the message, the market, and the model. 

So unsurprisingly, well, they’re building their business, and they’re building their marketing on a pretty sketchy foundation. 

This is why if you go through the steps in the right order, starting with the model, moving on to the market, and identifying the message by the time you get to the media, the choices should be evidently clear, like crystal clear, and you should know exactly where your ideal target market is present and active online. 

And this is going to enable you to go there and ignore everything else. 

The truth is that you only need to be where your ideal target market is present and active. You don’t need to do everything or be everywhere. 

This is gonna save you a ton of time and money and headache and wasted energy by

spreading yourself too thin on channels that simply aren’t going to deliver results. 

Strategy and Tactics
Strategy and Tactics

All right. So that was the strategy—the core of the high-level stuff that goes into making the right decisions.

And tactics, on the other hand, are how you’re going to execute. Everything I’ve just talked about in terms of tactics is in the details and the actionable steps or executable things that you’re actually going to go and put into practice. 

So, as the business model, you’re using the market you’re going after, the messages you’re going to use, and the media options you’re going to deploy your marketing on. 

And then the tactics are things like, “What frequency are you going to post?” And what kind of content are you going to post? And what schedule or level of consistency? 


How many memes? Or at least one blog posts per month need to be published. 

Are you going to throw in a tactical question about when’s the best time to post on social media?

Which social media platform should we be using would be a strategic question. That’s the difference. 

All right, the next thing that you need to know about digital marketing is the difference between organic and paid. 

Benefits of Paid Vs. Organic
Benefits of Paid Vs. Organic

So let’s start with organic content.

Organic digital marketing is essentially anything that you create for free. So anytime that you make a post on Facebook, or an Instagram story, or a YouTube video, or anything like that, and you’re not paying money to have it promoted, you’re creating organic content. 

Now, this doesn’t mean that it’s free content, because odds are good, you put time and energy, and probably a decent amount of money, behind the content that you’re creating. But by not paying to promote it, it’s still classified as organic content. 

So, if organic marketing is putting out content without paying to have it promoted, paid marketing is putting out content and then paying the network to promote and distribute it to even more people. Basically, with paid media or paid marketing ads, you’re running advertising for whatever message or content you’re putting out there. 

Now, the big players in this space right now are obviously the kingpins, like Facebook ads, Instagram ads, YouTube ads, LinkedIn ads, and Google ads.

Social Media
Social Media

Essentially, on the major networks with ads added to the back of their names, organic content shows up in the news feeds of people that follow you. 

Whereas with paid marketing and paid media, it shows up in the news feeds, on the phones, and on the devices of the people that you choose through targeting. 

Of course, like all marketing strategies, there are pros and cons to both. Organic is free in nature, but it’s going to be a little more limited in reach because the way the algorithms work favors paid media because they like to make money. 

Paid media, on the other hand, has the obvious downside of costing money. On the plus side, it allows you to quickly reach a large number of people. 

So essentially, the choice between organic and paid comes down to time versus money, but also to the rate at which you want to experience results.

All right, now let’s talk about one of my favorite topics in all marketing, direct response versus brand awareness.

Direct response marketing is, unsurprisingly, straightforward in its goal of eliciting a response, and marketing isn’t particularly creative.

Brand Awareness

Brand Awareness
Brand Awareness

Basically, when you do direct response marketing, you’re creating an ad or a piece of content. 

And you’re focused on obtaining an immediate and noticeable return, such as a lead, sale, phone call, visit, sign-up, or something similar. An example of direct response marketing would be running a Facebook ad, expecting to generate a lead, sending out an email, tracking the number of conversions, promoting a video, and tracking the number of people who signed up for a free trial. 

You can therefore do more of what works and less of what doesn’t. Compare all of that to brand awareness marketing, which is essentially more long-term focused and uses direct response to establish credibility, trust, and your brand’s name in the market. We track metrics such as leads, sales, and conversions. 

With brand awareness. We can measure things like trust and authority, which may be mentioned but are much more difficult to quantify and measure because they are so intangible. 

The reality is that building a scalable, sustainable, and profitable business takes time.

Well, you do need a pretty decent mix of both direct response marketing and brand awareness marketing, but you have to be wary of the cardinal sin of marketing. 

You see, one of the biggest mistakes in all of marketing is running brand awareness marketing campaigns, and expecting direct response results. This is a recipe for failure. And one of the biggest reasons that many people claim their marketing just isn’t working. 

It’s because they’re using the wrong tool for the job, like following a recipe to bake a cake and then getting really frustrated when it comes out like muffins, bread, or anything that isn’t cake. 

This is why it is critical that you use the proper recipe and strategy for the job. 

Another incredibly important thing you need to know about digital marketing is the difference between search and discovery marketing, when it comes to search versus discovery marketing, the biggest and most important thing, or keyword, if you will, is intent. Or what is the reason that someone uses a specific platform when they log on in the morning, or noon, or at night? 

Brand Process
Brand Process

“Search vs discovery” is a typical contrast used in discussion regarding search technology, where the first is about discovering particular items that are either known or supposed to exist, whereas the latter is about employing the search/browse interface to discover what information is accessible.


So let’s start with searching

And here we’re talking about platforms like Google and YouTube, basically, any other search engine, When someone logs onto Google, for example, they have intent; they’re there to find an answer or a solution, or a product, they’re there to do something or buy something, learn something, or take some kind of action. 

At this point, you, as a marketer, should approach them and essentially provide them with the answer to their query or the solution to whatever problem they may be trying to solve. Search engine optimization, Google Ads, pay-per-click advertising, and discovery marketing are a few of the tactics used here.

On the other hand, this encompasses brands like Facebook, Instagram, and YouTube to a certain extent, essentially, a user on these platforms may have intended to browse, but they’re probably more casually browsing. 

After all, nobody really shows up in the morning and logs on to Facebook or  Instagram with a credit card in hand, looking to buy something. 

Shoppers use Google to discover
Shoppers use Google to discover

This is why, if you’re doing search marketing, you can afford to be direct. They’re looking for something, and you have the answer. Just give it to them with discovery marketing. 

How customers search for your business.
How customers search for your business.

On the other hand, you’ve got to be a little more creative and a little more entertaining, you’ve got to get their attention and then keep it and allow them to become interested in what it is that you’re selling or promoting. 

Now, both search marketing and discovery marketing are incredibly important parts of building an overall successful and sustainable business. 

But just like with direct response, marketing, and brand awareness marketing, you want to make sure that you’re using the right tool for the right job at the right time and in the right place. 

Next, I’ve got something very important to share with you. And it’s something that rarely gets talked about when it comes to marketing advice.

And that is the difference between marketing products and marketing services. Here’s the deal.

Most of the marketing information out there, whether we’re talking about textbooks or courses, or even training, it revolves around the marketing of products, a product being something.

A service that is tangible that you can hold, that you can see, that you can touch, and that you can taste a service, on the other hand, is intangible, can’t hold it can’t touch it, can’t see it, can’t taste it. 

Plus, with services, you often need to pay in advance, which requires a whole new level of trust. 

This is why if you’re marketing a service-based business and you try to market it like a product-based business, well, you’re going to be very disappointed. 

Now, when it comes to marketing products, you have the opportunity and the advantage of being able to explain, show, and demonstrate how a product works. You want to demonstrate it in use, highlight its features and the advantages they will bring, as well as the history behind it, among other things. 

Here’s an example. Let’s say that I’m trying to promote and sell this pen. Well, the fact that

this pen has a lid is a feature; it will prevent me from getting ink all over myself.

That’s a benefit, but you can take it further than you probably should. 

For example, this pen’s lid also has a clip, which means that I can attach it to my papers, my notebook, or even my clothes if I’m trying to sport that nerdy look. 

Another feature of the pen lid itself is the fact that it has holes in the top. You may be surprised to hear that the reason that pen lids have holes in the top is to prevent suffocation in case they accidentally or purposely get swallowed. 

After all, chewing on pen lids is an age-old, albeit highly unsanitary, practice. Sometimes you just get hungry on the other hand, well, they don’t have that advantage. 

So the main thing to remember when promoting and marketing services is that you want to sell the end result, or the end state, or the benefits, outcomes, or results that someone will have after working with you. 

In fact, when it comes to marketing services, I go so far as to say it’s pretty much all about the end state and the benefits, the outcomes, and the results someone will experience. 

The key here is to highlight the current pain, dissatisfaction, or discomfort of their current state and then, of course, paint the picture of how they’ll be so much better after having worked with you. 

The next thing you really need to be aware of if you want to become a true expert in digital marketing is to understand the differences between B2B and B2C marketing. B2B stands for business-to-business. 

And this is where your main customers your main clients aren’t regular everyday

people, but rather other businesses B2C, on the other hand, denotes a company that sells to consumers rather than businesses, B-to-B is business-to-business, and B-to-C is business-to-consumer. 

B-to-B and B-to-C
B-to-B and B-to-C

And just like everything I’ve shared with you so far, there are some significant differences in the way that you want to market, your business, your service, your product, or whatever, depending on whether you’re selling to businesses or people.

Basically, B2B marketing typically focuses on fewer but larger customers and B2C marketing on more but smaller customers. This means that in B2B marketing, you’ll have a little more incentive to pack a little more punch into your pitch because you’ll be marketing to fewer customers.


In the current business environment, digital marketing is a crucial tool for success. It is an effective way to connect with and interact with potential customers, develop bonds with them, and boost sales.

By understanding digital marketing, you can create effective campaigns that are tailored to your target audience and that are sure to bring your business the desired results.

With a comprehensive understanding of digital marketing, you have the potential to maximize your marketing efforts and help your business reach its full potential.

Social media marketing and management for small businesses and enterprises
Social media marketing and management for small businesses and enterprises