Why B2B NEEDS Social Media + Tips for Growth

Social Media Growth Strategy and Tips
Social Media Growth Strategy and Tips

Social media has become an essential part of the modern marketing landscape. For B2B businesses, it offers a range of benefits, including: 

1. Increased Visibility

Increased visibilty

Social media provides a platform for businesses to showcase their products, services, and brand to a wider audience. It’s a great way to get noticed and build relationships with potential customers. 

Social media also provides businesses with a powerful tool to engage with their existing customers. Companies can use social media to build loyalty, respond to customer feedback, and promote new products and services. Companies can also use social media to build relationships with industry influencers and potential partners, driving further awareness of their brand. 

Additionally, businesses can use targeted ads to reach new customers and drive sales. Social media can also be used to gain valuable insights into customer behavior and preferences, enabling businesses to create better, more tailored products and services. 

Overall, social media provides businesses with a comprehensive platform to reach new customers, build relationships, and gain valuable insights into the market. 

Social media has granted individuals and companies unprecedented visibility. Through platforms such as Twitter, Facebook, Instagram, and YouTube, people can reach out to a global audience of billions. 

It has also opened up opportunities for people in traditionally marginalized communities to share their stories and gain recognition. Increased visibility on social media has helped to bring about positive change in the world.

2. Improved Customer Service

Improved customer Service
Improved Customer Service

Social media allows businesses to respond quickly to customer queries and complaints. Customers are more likely to engage with brands that are responsive and helpful on social media. 

Social media also allows businesses to reach a wider and more diverse audience than ever before. With the right strategy, businesses can use social media to create meaningful relationships with their customers, building trust and loyalty for their brand. 

Additionally, businesses can use social media to promote their products or services, leading to increased sales and customer acquisition. Social media can also be used to gain valuable customer insights, allowing businesses to tailor their offerings to meet customer needs. 

Furthermore, businesses can use social media to join conversations, create a community around their brand, and stay up-to-date on the latest trends and developments in their industry.

3. Generating Leads

Lead Generation
Lead Generation

Social media can be a great source of leads for B2B businesses. By engaging with potential customers on social media, businesses can nurture leads and generate more sales. 

Social media can be an invaluable tool for B2B businesses when it comes to generating leads. By providing engaging content, businesses can not only capture the attention of potential customers but also nurture relationships with them. 

Not only can businesses interact with potential leads through social media channels such as Facebook, Twitter, and LinkedIn, but they can also use these platforms to drive traffic to their website and blog. 

Once customers are on the business’s website, businesses can use email automation and other marketing tactics to capture their contact details and keep them updated on new products and services. 

As well as helping to nurture leads, social media can also be used to promote existing products and services, create brand awareness and build relationships with existing customers. 

As such, businesses can use social media to increase their reach and generate more leads, resulting in more sales.

Tips for B2B Social Media Growth

Tips for B2B Social Media Growth
Five tips for B2B Social Media Growth

1. Focus on Quality Content

Focus on Quality Content
Quality Content

Quality content is the key to B2B social media growth. It should be informative, relevant, and interesting to your target audience. It should also be share-worthy, which means that it should be something that your followers will want to share with their friends and colleagues.

2. Use Hashtags

Use hashtags
Use hashtags

Hashtags are a great way to get noticed on social media. They help to categorize content, making it easier for users to find what they’re looking for. When you use relevant hashtags, you increase the chances of your content being seen by the right people.

3. Engage with Your Followers

Engage your followers
Engage with your followers

Social media isn’t a one-way street. Engagement is key to successful B2B social media growth. Reply to comments, ask questions, and share other people’s content. Show your followers that you’re interested in what they have to say, and they’ll be more likely to follow you and share your content.

4. Leverage Influencers

Leverage Influencer

Influencer marketing is a great way to reach your target audience. Look for influencers in your industry who have an engaged following and reach out to them. They can help you promote your content and give your brand a boost.

5. Monitor Your Progress

Monitoring progress

Regularly monitor your metrics to see how your campaigns are performing. Track the number of followers, engagement rate, impressions, and other key metrics to get an idea of what’s working and what’s not. This will help you adjust your strategy for small businesses and get big results when it comes to growing your new or existing business. There’s so much more you can learn to get more out of your marketing efforts, and the big shoutout is a fantastic resource to get you their Head over and Follow and subscribe for free in a variety of marketing and SEO blog posts shared by top experts in the field.


In conclusion, social media has become an invaluable tool for B2B businesses looking to grow and reach their goals. By leveraging the right channels, developing a content strategy, and staying up to date on the latest trends, B2B companies can take advantage of the powerful marketing and networking opportunities available through social media. With the right approach, social media can help B2B companies increase brand awareness, generate leads, and build relationships with customers.

6 Tips for Choosing the Best Social Media Platform for Your Business

Man accessing phone - Featured image
Social media platform for business
Social media platform for business


Importance of Social media for businesses
Importance of Social media for businesses

Social media has become an integral component of the modern business landscape. As more people use social media platforms to stay connected and informed, businesses have begun to recognize the potential for reaching and engaging with their target audience. In today’s digital world, social media has become an invaluable tool for businesses to promote their products, services, and brand. 

By leveraging the power of social media, businesses can grow their customer base, increase brand awareness, boost customer loyalty, and even generate more sales. Social media also provides businesses with a low-cost, effective way to reach a large and diverse audience. 

With the right social media strategy in place, businesses can create meaningful relationships with their customers and build a strong brand presence. In addition to helping businesses reach their target audience, social media also provides businesses with valuable insights about their customers.

By tracking customer activity on social media, businesses can gain valuable insights into their customers’ needs and preferences. This information can help businesses tailor their marketing strategies to better meet the needs of their customers. Overall, social media has become an essential part of the modern business landscape.

By leveraging the power of social media, businesses can reach new customers, build relationships with their existing customers, and gain valuable insights into their customer base.

Tip #1: Identify Your Target Audience

The importance of knowing your target audience when choosing the best social media platform
Identify your audience

Identifying your target audience is one of the most important steps for any business when developing a successful social media strategy. Knowing who your target audience is and where they are spending their time online will help you determine the best platform to use for your social media marketing efforts. 

When you know your target audience, you can create content that resonates with them, and then use the right social media platform to reach them. You can also use demographic data to target ads and optimize your campaigns for maximum reach and engagement. 

When choosing the best social media platform for your business, you should consider factors such as your target audience’s age, interests, and what type of content they engage with. For instance, if your target audience is Generation Z, you may want to focus more on platforms such as Instagram, Snapchat, and TikTok. On the other hand, if your target audience is Baby Boomers, you may want to focus more on platforms such as Facebook and LinkedIn. 

Knowing your target audience is also important when it comes to deciding which type of content to create. Different types of content resonate with different audiences, so understanding your target audience’s preferences will help you create the most effective content.

Tip #2: Research the Platforms

The research needed to determine which platform is best for your business
Research the platforms

The research needed to determine which social media platform is best for your business will depend on several factors. The first step is to determine the goals of your business and the type of audience you are trying to reach. 

This will help you narrow down the list of social media platforms to those that are most likely to help you reach your goals. Once you have identified the platforms that are best suited for your business, the next step is to conduct market research. 

This includes looking at competitor activity on each platform and analyzing the demographics and engagement levels of each platform. This will help you understand which platforms are the most popular among your target audience and give you insight into how your competitors are using the platforms to engage with their customers. 

Finally, it is important to track and analyze the performance of each platform over time. This will help you identify which platforms are most effective for your business and which ones may need to be adjusted or even eliminated in order to maximize your results. 

By taking the time to conduct research and track your performance, you can determine which social media platform is best for your business and ensure you are getting the most out of your efforts.

Tip #3: Consider the Features of Each Platform

The features that are important to consider when selecting a platform
Consider the features of each platform

When selecting a social media platform, it’s important to consider the features available on each platform. Here are some features to consider when making your selection: 

1. Audience: What type of audience are you looking to target? Different platforms cater to different demographics, so you’ll want to choose the platform that best suits your target audience. 

2. Reach: How many people can you reach with your posts? Different platforms have different reach capabilities, so you’ll want to select the one that can reach the most people. 

3. Engagement: How engaged are people on the platform? Different platforms have different levels of engagement, so you’ll want to select the one that has the highest level of engagement. 

4. Content Types: What type of content are you looking to produce? Different platforms support different types of content, so you’ll want to choose the one that best suits the type of content you’re looking to produce. 

5. Analytics: How easy is it to track and analyze your performance? Different platforms offer different analytics tools, so you’ll want to choose the one that gives you the most insight into your performance.

Tip #4: Analyze Your Competitors

How understanding your competitors’ strategies can help you choose the right platform
Analyze your competitors

Understanding your competitors’ strategies can help you choose the right platform for your business. By understanding the goals and strategies of your competitors, you can better assess which platform would be the best fit for your business. 

For example, if you are a shoe company and you want to sell online, you may want to consider selling on platforms like Amazon or eBay. Amazon is a platform that specializes in selling items online, and eBay is a platform that specializes in selling items online and in brick-and-mortar stores. Both platforms have a large customer base and offer a variety of features that can help your business. 

However, if you are a shoe company and you want to sell in stores, you may want to consider selling on platforms like Zappos or DSW. Zappos is a platform that specializes in selling items online and in stores, and DSW is a platform that specializes in selling items online and in stores. Both platforms have a smaller customer base than Amazon or eBay, but they offer a more personal customer experience. 

By understanding your competitors’ strategies, you can choose the best platform for your business.

Tip #5: Utilize Advertising Platforms

The benefits of using advertising platforms to reach your target audience.
Utilize Advertising platforms

There are many benefits to using advertising platforms to reach your target audience. Advertising platforms allow you to target your audience based on their interests and location. Additionally, advertising platforms allow you to track your results and optimize your advertising campaigns accordingly. This can lead to increased viewership and advertising revenue.

Tip #6: Choose One Platform to Focus On

The benefits of focusing on one platform rather than too many.
Choose one platform to focus

The pros of focusing on one social media platform are that it can be a more efficient way to communicate with your audience. Additionally, you can be more strategic in your posts and make sure that your message is getting through to your followers. It can also be easier to monitor your social media accounts, which can help you stay on top of your game.

Take Away 

The best social media platform for your business depends on the type of business and the target audience. For businesses with a more narrow focus, such as a specific industry, or a niche market, the best platform may be specific to that type of business. For example, if a business is in the restaurant industry, the best platform for them may be Yelp. If a business is trying to reach a more general audience, such as businesses of all types of businesses of all sizes, then a platform such as Facebook or Twitter may be better. Additionally, businesses should consider the cost of advertising on each platform and the amount of traffic each platform can generate.

The Ultimate Guide to Understanding Digital Marketing 101

Guide to Digital Marketing by The Big shoutout
Unlock key strategies to maximize success with the big shoutout
Unlock key strategies to maximize success with the big shoutout

Who would like to be a better Digital Marketer?

Who would like to be a digital marketer?
Who would like to be a digital marketer?


Welcome to the big shoutout! If you are looking to become a better digital marketer, then you have come to the right place. In this blog post, I will provide tips and tricks to help you improve your digital marketing skills. 

I will cover topics such as creating effective content, using the right tools and platforms, and optimizing your campaigns. By the end of this post, you will have a better understanding of the digital marketing landscape and how to improve your marketing efforts. So let’s dive right in!

Right now, you see, digital marketing has been made to seem way more complicated than it actually is. That’s a shame, really, because it’s actually pretty straightforward. 

What is digital marketing?

What is digital marketing?
What is digital marketing?

Digital marketing is a rapidly evolving field that can be a bit daunting to navigate if you’re new to the game. From SEO and PPC to content marketing and social media, there’s a lot to learn. To help you get started, here’s a comprehensive guide to understanding digital marketing 101.

First, let’s start by defining what digital marketing is. Simply put, digital marketing is any form of marketing that takes place online. This includes everything from search engine optimization (SEO) and pay-per-click (PPC) advertising to content marketing and social media.

digital marketing - the bigshoutout
Digital Marketing

When it comes to SEO, the goal is to optimize your website and content to rank higher in search engine results pages (SERPs). 

This can be done through keyword research, optimizing content for specific keywords, and building backlinks. To get started, you’ll want to make sure your website is properly optimized for SEO and that you’re actively engaging with your target audience on social media.

Is your website or a blog Search Engine Optimized?
Is your website or blog search engine optimized?

PPC advertising is another important aspect of digital marketing. Here, you’ll pay for ads to be displayed on search engine results on pages or other websites. This can be a great way to generate more leads and increase sales.

Pay per click advertising
Pay-per-click advertising

That said, if you do want to get the best results possible from your digital marketing, you’re going to need to know and understand the strategies that I’m going to be sharing with you in this episode. 

So, if you read it all the way through, I’ll make a promise to you: You’ll emerge from it as a better digital marketer. So let’s get to it. 

So the very first thing that I need to share with you is the difference between digital marketing and traditional marketing. Brace yourself for this one because it’s pretty profound—actually, it’s not at all profound. And that’s what makes it so interesting. 

Traditional vs. Digital Marketing
Traditional vs. Digital Marketing

You see, digital marketing is really just marketing done through the use of digital channels.

the big shoutout
Digital Marketing Channels
Digital Marketing Channels

That’s it. So when we’re talking about digital marketing, we’re talking about marketing through the use of channels like SEO, search engine optimization, social media PPC ads, online Facebook ads, Instagram ads, or anything like that, not to mention email marketing, website optimization, or anything that really takes place online or through the use of digital media.

Traditional Marketing vs. Digital Marketing
Traditional Marketing vs. Digital Marketing

You can contrast this with traditional marketing, using traditional media, like TV, radio, newspapers, magazines, or billboards, basically, anything not digital. Here’s the deal: traditional marketing and advertising, as well as everything that goes with them. Well, it still works. 

Traditional Vs. Digital Marketing
Traditional Vs. Digital Marketing

Utilizing digital marketing and all of the easily accessible digital channels, however, has a number of significant advantages.

First of all, digital marketing tends to give you a much larger audience size, really, you can reach

anybody that’s online, and there are billions and billions of people online.

Who is your audience?

Ask yourself who is your audience.
Ask yourself who is your audience.

Next is audience targeting. Because not only are you able to reach these billions of people, you don’t want to reach all of them, because not all of them are going to be the perfect fit for your business. 

Rather, you can be laser-focused and selective about only the ideal and perfect people that you want to target.

Digital Marketing also tends to be significantly more cost-effective than running, say, an ad in

the New York Times or, heaven forbid a Super Bowl commercial. 

Target Audience
Target Audience

Again, these are designed to appeal to mass markets and to try to reach everyone, which is probably not your goal. Rather, what you want to do is be laser-focused and selective with your marketing and reach only those people most likely to buy digital marketing, which also allows you to get immediate feedback. 

And this is probably one of my favorite benefits of the channels. After all, if you think about running, say, a magazine ad, you’ve got to think of the copy, the creative, and what you’re going to say. 

And then you’ve got to get it all written up and sent to the magazine, it’s got to get published and then distributed. 

Well, you could be looking at weeks, at best, months, and maybe many, many months before you ever figure out if this worked or not. Digital marketing, on the other hand, in theory, you can write an ad and have it online in a matter of minutes. Immediate feedback, immediate correction, and immediate results. 

Publishing is easy with digital marketing.
Publishing is easy with digital marketing.

Plus, digital marketing tends to be a whole lot easier to measure and track because everything’s digital, which means we’ve got a digital trail, allowing us to measure costs and results and everything in real-time. So we can make adjustments, tweaks, and optimizations on the fly. 

Editing and Proofreading are way more convenient with digital marketing.
Editing and proofreading are way more convenient with digital marketing.
Optimization and Tweaks are a click away
Optimization and Tweaks are a click away

Again, contrast that with waiting three months for your magazine to come out and figuring out if things worked or not.

Edit it instantly
Edit it instantly

And you can’t measure clicks on a magazine. So the best you can hope to do is really either have them fill out some kind of form on the magazine or visit a digital channel, which ties us back into digital marketing. 

Measure Results
Measure Results

Anyway, there are obviously some serious advantages to choosing digital channels, and going with digital marketing. But again, that’s not to say that traditional marketing doesn’t still work. It does. 

The point here is to take a look at either traditional or digital marketing and then sort of take a few steps back to the strategies and the fundamentals and the principles of consumer psychology the buyer behavior, why people do the things they do, and then focus on mastering and learning that, then you can apply that to digital channels or traditional channels or any other channels that come out in the future. 

Strategy for buyer behaviour and consumer psychology
Strategy for buyer behavior and consumer psychology

So understanding the distinctions between strategy and tactics as well as when to use each will be beneficial to your overall growth as a digital marketer. 

Strategy Vs. Tactics

And this is where you should really concentrate your efforts. This is the starting point for strategies and perspectives on your digital marketing. 

However, no matter how you look at it, there are four fundamental, incredibly sound principles that have stood the test of time and will continue to be relevant today. 

As they are 100 years from now. I call these things the “core four,” and they make up the center of my hub and spoke model of marketing.

The core four include model, market, message, and media. 

The Core Four
The Core Four

1. Model


Now let’s take those apart. The Essential, model is your business. Your deal, your bundle, and your service Considering the pricing consider how you deliver whatever it is to the market. 

It’s important here to create a model. 

Design your business around what is most enjoyable, profitable, and in demand by the market. 

Because the worst thing you can do is build a business that you absolutely hate. 

2. Next is the market

The Market
The Market

These are the people that you’re going to serve. And you don’t want to say everyone or anyone with money; instead, you want to be laser-focused on the market that will give you the most joy to serve while also receiving the best results from your product or service. 

In marketing, we call this an ideal customer avatar or an ideal client avatar. And it’s made up of demographic details like age, gender, income, occupation, and geographic details, like what city or state or province, or country they live in. 

Additionally, psychographic information about their values, attitudes, and lifestyles. 

3. Then comes your message

The Message
The Massage

And here’s where you’re going to clarify and connect with your ideal target market, by speaking directly to them about their pains, their problems, and their frustrations, and how your business is uniquely positioned to help solve those for them.

Telling stories about previous customers and previous client results is an incredibly effective way to do this, as is getting testimonials directly from them. And running case studies to prove that you know what you’re talking about and have done what you say you’re going to do makes sense. 

The point here is that to craft truly effective messages, well, you’ve got to understand who your market is, what really makes them up, and what makes them do the things they do. So a little bit of market research and having a few chats with your customers never hurts. 

4. Media


The fourth component of the core four is all about media, which is also the hub and bespoke model of marketing.

And this is where you’re going to go where you’re going to do your marketing, and which digital

channels you’re going to choose. Most businesses do this completely backward. They start with the media by hearing a great thing about Facebook ads, or YouTube marketing, maybe starting a podcast, and then they just rush in, forgetting all about the message, the market, and the model. 

So unsurprisingly, well, they’re building their business, and they’re building their marketing on a pretty sketchy foundation. 

This is why if you go through the steps in the right order, starting with the model, moving on to the market, and identifying the message by the time you get to the media, the choices should be evidently clear, like crystal clear, and you should know exactly where your ideal target market is present and active online. 

And this is going to enable you to go there and ignore everything else. 

The truth is that you only need to be where your ideal target market is present and active. You don’t need to do everything or be everywhere. 

This is gonna save you a ton of time and money and headache and wasted energy by

spreading yourself too thin on channels that simply aren’t going to deliver results. 

Strategy and Tactics
Strategy and Tactics

All right. So that was the strategy—the core of the high-level stuff that goes into making the right decisions.

And tactics, on the other hand, are how you’re going to execute. Everything I’ve just talked about in terms of tactics is in the details and the actionable steps or executable things that you’re actually going to go and put into practice. 

So, as the business model, you’re using the market you’re going after, the messages you’re going to use, and the media options you’re going to deploy your marketing on. 

And then the tactics are things like, “What frequency are you going to post?” And what kind of content are you going to post? And what schedule or level of consistency? 


How many memes? Or at least one blog posts per month need to be published. 

Are you going to throw in a tactical question about when’s the best time to post on social media?

Which social media platform should we be using would be a strategic question. That’s the difference. 

All right, the next thing that you need to know about digital marketing is the difference between organic and paid. 

Benefits of Paid Vs. Organic
Benefits of Paid Vs. Organic

So let’s start with organic content.

Organic digital marketing is essentially anything that you create for free. So anytime that you make a post on Facebook, or an Instagram story, or a YouTube video, or anything like that, and you’re not paying money to have it promoted, you’re creating organic content. 

Now, this doesn’t mean that it’s free content, because odds are good, you put time and energy, and probably a decent amount of money, behind the content that you’re creating. But by not paying to promote it, it’s still classified as organic content. 

So, if organic marketing is putting out content without paying to have it promoted, paid marketing is putting out content and then paying the network to promote and distribute it to even more people. Basically, with paid media or paid marketing ads, you’re running advertising for whatever message or content you’re putting out there. 

Now, the big players in this space right now are obviously the kingpins, like Facebook ads, Instagram ads, YouTube ads, LinkedIn ads, and Google ads.

Social Media
Social Media

Essentially, on the major networks with ads added to the back of their names, organic content shows up in the news feeds of people that follow you. 

Whereas with paid marketing and paid media, it shows up in the news feeds, on the phones, and on the devices of the people that you choose through targeting. 

Of course, like all marketing strategies, there are pros and cons to both. Organic is free in nature, but it’s going to be a little more limited in reach because the way the algorithms work favors paid media because they like to make money. 

Paid media, on the other hand, has the obvious downside of costing money. On the plus side, it allows you to quickly reach a large number of people. 

So essentially, the choice between organic and paid comes down to time versus money, but also to the rate at which you want to experience results.

All right, now let’s talk about one of my favorite topics in all marketing, direct response versus brand awareness.

Direct response marketing is, unsurprisingly, straightforward in its goal of eliciting a response, and marketing isn’t particularly creative.

Brand Awareness

Brand Awareness
Brand Awareness

Basically, when you do direct response marketing, you’re creating an ad or a piece of content. 

And you’re focused on obtaining an immediate and noticeable return, such as a lead, sale, phone call, visit, sign-up, or something similar. An example of direct response marketing would be running a Facebook ad, expecting to generate a lead, sending out an email, tracking the number of conversions, promoting a video, and tracking the number of people who signed up for a free trial. 

You can therefore do more of what works and less of what doesn’t. Compare all of that to brand awareness marketing, which is essentially more long-term focused and uses direct response to establish credibility, trust, and your brand’s name in the market. We track metrics such as leads, sales, and conversions. 

With brand awareness. We can measure things like trust and authority, which may be mentioned but are much more difficult to quantify and measure because they are so intangible. 

The reality is that building a scalable, sustainable, and profitable business takes time.

Well, you do need a pretty decent mix of both direct response marketing and brand awareness marketing, but you have to be wary of the cardinal sin of marketing. 

You see, one of the biggest mistakes in all of marketing is running brand awareness marketing campaigns, and expecting direct response results. This is a recipe for failure. And one of the biggest reasons that many people claim their marketing just isn’t working. 

It’s because they’re using the wrong tool for the job, like following a recipe to bake a cake and then getting really frustrated when it comes out like muffins, bread, or anything that isn’t cake. 

This is why it is critical that you use the proper recipe and strategy for the job. 

Another incredibly important thing you need to know about digital marketing is the difference between search and discovery marketing, when it comes to search versus discovery marketing, the biggest and most important thing, or keyword, if you will, is intent. Or what is the reason that someone uses a specific platform when they log on in the morning, or noon, or at night? 

Brand Process
Brand Process

“Search vs discovery” is a typical contrast used in discussion regarding search technology, where the first is about discovering particular items that are either known or supposed to exist, whereas the latter is about employing the search/browse interface to discover what information is accessible.


So let’s start with searching

And here we’re talking about platforms like Google and YouTube, basically, any other search engine, When someone logs onto Google, for example, they have intent; they’re there to find an answer or a solution, or a product, they’re there to do something or buy something, learn something, or take some kind of action. 

At this point, you, as a marketer, should approach them and essentially provide them with the answer to their query or the solution to whatever problem they may be trying to solve. Search engine optimization, Google Ads, pay-per-click advertising, and discovery marketing are a few of the tactics used here.

On the other hand, this encompasses brands like Facebook, Instagram, and YouTube to a certain extent, essentially, a user on these platforms may have intended to browse, but they’re probably more casually browsing. 

After all, nobody really shows up in the morning and logs on to Facebook or  Instagram with a credit card in hand, looking to buy something. 

Shoppers use Google to discover
Shoppers use Google to discover

This is why, if you’re doing search marketing, you can afford to be direct. They’re looking for something, and you have the answer. Just give it to them with discovery marketing. 

How customers search for your business.
How customers search for your business.

On the other hand, you’ve got to be a little more creative and a little more entertaining, you’ve got to get their attention and then keep it and allow them to become interested in what it is that you’re selling or promoting. 

Now, both search marketing and discovery marketing are incredibly important parts of building an overall successful and sustainable business. 

But just like with direct response, marketing, and brand awareness marketing, you want to make sure that you’re using the right tool for the right job at the right time and in the right place. 

Next, I’ve got something very important to share with you. And it’s something that rarely gets talked about when it comes to marketing advice.

And that is the difference between marketing products and marketing services. Here’s the deal.

Most of the marketing information out there, whether we’re talking about textbooks or courses, or even training, it revolves around the marketing of products, a product being something.

A service that is tangible that you can hold, that you can see, that you can touch, and that you can taste a service, on the other hand, is intangible, can’t hold it can’t touch it, can’t see it, can’t taste it. 

Plus, with services, you often need to pay in advance, which requires a whole new level of trust. 

This is why if you’re marketing a service-based business and you try to market it like a product-based business, well, you’re going to be very disappointed. 

Now, when it comes to marketing products, you have the opportunity and the advantage of being able to explain, show, and demonstrate how a product works. You want to demonstrate it in use, highlight its features and the advantages they will bring, as well as the history behind it, among other things. 

Here’s an example. Let’s say that I’m trying to promote and sell this pen. Well, the fact that

this pen has a lid is a feature; it will prevent me from getting ink all over myself.

That’s a benefit, but you can take it further than you probably should. 

For example, this pen’s lid also has a clip, which means that I can attach it to my papers, my notebook, or even my clothes if I’m trying to sport that nerdy look. 

Another feature of the pen lid itself is the fact that it has holes in the top. You may be surprised to hear that the reason that pen lids have holes in the top is to prevent suffocation in case they accidentally or purposely get swallowed. 

After all, chewing on pen lids is an age-old, albeit highly unsanitary, practice. Sometimes you just get hungry on the other hand, well, they don’t have that advantage. 

So the main thing to remember when promoting and marketing services is that you want to sell the end result, or the end state, or the benefits, outcomes, or results that someone will have after working with you. 

In fact, when it comes to marketing services, I go so far as to say it’s pretty much all about the end state and the benefits, the outcomes, and the results someone will experience. 

The key here is to highlight the current pain, dissatisfaction, or discomfort of their current state and then, of course, paint the picture of how they’ll be so much better after having worked with you. 

The next thing you really need to be aware of if you want to become a true expert in digital marketing is to understand the differences between B2B and B2C marketing. B2B stands for business-to-business. 

And this is where your main customers your main clients aren’t regular everyday

people, but rather other businesses B2C, on the other hand, denotes a company that sells to consumers rather than businesses, B-to-B is business-to-business, and B-to-C is business-to-consumer. 

B-to-B and B-to-C
B-to-B and B-to-C

And just like everything I’ve shared with you so far, there are some significant differences in the way that you want to market, your business, your service, your product, or whatever, depending on whether you’re selling to businesses or people.

Basically, B2B marketing typically focuses on fewer but larger customers and B2C marketing on more but smaller customers. This means that in B2B marketing, you’ll have a little more incentive to pack a little more punch into your pitch because you’ll be marketing to fewer customers.


In the current business environment, digital marketing is a crucial tool for success. It is an effective way to connect with and interact with potential customers, develop bonds with them, and boost sales.

By understanding digital marketing, you can create effective campaigns that are tailored to your target audience and that are sure to bring your business the desired results.

With a comprehensive understanding of digital marketing, you have the potential to maximize your marketing efforts and help your business reach its full potential.

Social media marketing and management for small businesses and enterprises
Social media marketing and management for small businesses and enterprises

11 tips to grow your business with Social Media

person holding iphone showing social networks folder
11 tips to grow your business using Social media

1. Develop a strategy for your social media presence. Know your objectives and target audience, and tailor your content to meet their needs.

Importance of strategy. Target audience, tailored content
Importance of Strategy

Developing a successful social media strategy requires careful consideration of your objectives and target audience. First, identify what you would like to achieve with your presence on social media. Are you trying to build your brand, increase awareness of your business, or engage with customers? Once you have identified your objectives, consider who your target audience is and what content they would be interested in. Tailor your content to meet the needs of your target audience, and create a posting schedule for yourself to ensure that you are regularly engaging and providing fresh content. Utilizing a variety of content, such as images, videos, polls, and surveys can also help to keep your audience engaged. Additionally, take the time to respond to comments and questions that your followers may have. This will help to foster relationships and create a sense of community. By understanding your objectives and target audience, you can develop an effective social media strategy that will help you reach your goals.

2. Aim for 3-4 times a week to ensure that your followers stay engaged with your content.

Post consistently and regularly - at least 2-4 times a week
Post consistently and regularly

Consistency and regularity are great ways to keep your followers engaged with your content. We recommend aiming to post 3-4 times a week to ensure that your followers are connected with your content. To keep things interesting, be sure to diversify the type of content you post and experiment with new ideas. This will give your followers something new and exciting to look forward to each time you post. Additionally, be sure to engage with your followers by responding to comments and questions. This will help build relationships and keep your followers feeling connected with you. Good luck!

3. Make sure to create content specifically for each platform to get the most reach.

Focus on native content - make sure your content is tailored to each platform.
Focus on native content. Need assistance with Content Marketing Strategy? Learn More: www.thebigshoutout.net

When creating native content, it is important to make sure to customize the content to fit each platform. This can include using different images, text, videos, and other content that is tailored to each platform. Additionally, it’s important to ensure you are using the right language and tone that resonate with your target audience. By focusing on native content and making sure it is tailored to each platform, you will be able to reach more people and get the most out of your content.

4. Videos are more engaging than images and text and can be used to tell stories in a more impactful way.

Leverage Video Content. Need assistance with content? Learn: www.thebigshoutout.net
Leverage video content. Need assistance with content? Learn more: www.thebigshoutout.net

Video content is a powerful tool for engaging with your audience and driving results. To get the most out of it, make sure to create quality, concise content that has a clear purpose. Additionally, consider using captions to make sure the content is accessible to all viewers, and use analytics to track the performance of your videos. With the right strategy, video content can be an incredibly effective way to connect with your audience, bring complex concepts to life, and promote products and services.

5. Hashtags are great for increasing the visibility of your posts and connecting with other businesses and potential customers.

Use Hashtags. Need assistance with Marketing Strategy? Learn More: www.thebigshoutout.net
Use Hashtags. Need assistance with Marketing Strategy? Learn More: www.thebigshoutout.net

Utilizing hashtags is a great way to help increase the visibility of your posts! When creating hashtags, make sure to use keywords that are relevant to your post and to your business. It’s also important to connect with other businesses and potential customers by using hashtags associated with their brand. Additionally, you can use trending hashtags to help your post reach a wider audience. Finally, don’t forget to use hashtags that are fun and creative to engage your followers and make your posts more interesting. Good luck!

6. Reply to comments, share content from other businesses, and create conversations with your followers.

Engage with your followers. Let's engage your audience. Learn More: www.thebigshoutout.net
Engage with your followers. Let’s engage your audience. Learn More: www.thebigshoutout.net

Please find below Two examples of how you can engage with your audience.

  • What are your thoughts on the latest trends, news, and changes in the industry? Let us know your thoughts below and let’s start a conversation! We look forward to hearing from you!
  • Hi everyone! We’d love to get to know you better, so please feel free to comment, share, and engage with us here on our page! We’ll be sure to reply to comments, share content from other businesses we like and admire, and create conversations with our followers. We can’t wait to hear from you!

7. This is a great way to increase engagement and get more followers.

Host contest & Giveaways. Need help with content marketing? Learn More: www.thebigshoutout.net
This is a great way to increase engagement and get more followers. Learn more: www.thebigshoutout.net

Hosting contests and giveaways can be a great way to increase engagement and get more followers! We suggest coming up with creative and unique ideas that will make your followers excited to participate. Think of something fun and relevant that your followers might enjoy and make sure to post plenty of reminders and share the details of the prizes. Get creative and think of something that will stand out and excite your followers. Good luck and have fun!

8. Leverage influencers in your industry to help spread your message and reach new audiences.

Use influencers
Use influencers

Utilizing influencers is a great way to help spread your message and reach new audiences. Firstly, decide which influencers in your industry you want to target.

Then, create an outreach strategy, such as creating engaging content, establishing partnerships, and offering incentives to the influencers. Once you have engaged with the influencers, it is important to measure the success of the campaign. This can be done by tracking the impressions, engagements, and reach of the influencers’ content. Finally, be sure to thank the influencers for their contributions and continue to nurture the relationships you have built.

Types of influencers on (Instagram, Snapchat, TikTok, and Youtube)

  • Nano influencers (1K–10K followers)
  • Micro-influencers (10K–100K followers)
  • Macro influencers (100K–1M followers)
  • Mega or celebrity influencers (1M+ followers)

9. Use analytics to measure your performance and identify areas you need to focus on.

Measure your results
Measure your results

Measuring your results is a great way to stay on track and make sure you’re achieving your goals. You can use analytics to track your performance, such as website visits and page views, and see where you can improve. Additionally, you can use analytics to measure the success of your marketing campaigns and identify which campaigns are most effective. By tracking your analytics, you can ensure you’re making the most of your efforts and maximizing your results.

10. Try different formats such as polls and quizzes to keep your followers engaged.

Experiment with different types of content. Need help with content marketing? Learn More: www.thebigshoutout.net
Experiment with different types of content. Need help with content marketing? Learn More: www.thebigshoutout.net

Engaging content is key to keeping followers interested. You can try creating polls to ask your followers questions about their opinions or knowledge on certain topics. You can also create fun quizzes to test their knowledge. Additionally, try creating some visual content such as infographics, videos, or interactive games that your followers can participate in. Variety is key!

11. Monitor trends and adjust your strategy accordingly to ensure you are always providing relevant content.

Stay up to date.
Stay up to date.

Staying up to date is key to staying relevant and providing the best content for your audience. One great way to monitor trends is to set up Google Alerts to get notified of breaking news in your industry. Additionally, you could follow industry leaders on social media, read industry publications, and attend relevant conferences to keep your finger on the pulse of what’s new. By staying informed, you can adjust your strategy accordingly, ensuring you’re always providing content that is relevant and engaging for your audience.

Don’t be a spectator on social media.

Examine how social media marketing might help your business. Check out our most cost-effective social media services on all major platforms in exchange for a monthly retainer fee.

5 Things Brands do Wrong on Social Media

Social Media Mistakes

A strong social media presence can help businesses create brand awareness, reach new audiences, create loyal brand advocates, and even generate sales. With prospects like these, it’s no wonder companies of all shapes and sizes are finding their way onto social media.

The truth is, starting a social media page is easy, but using it to its full potential is hard. Often, businesses that are new to social media fall into the same few pitfalls that prevent many brands from reaching their full potential online.

Here are five of the most common mistakes brands make on social media.

1. Not Having a Plan

Creating a social media marketing plan might seem like an obvious thing to do, yet many brands fail to do so. Just posting to post is not a plan. You should take social media marketing with the same seriousness that you do with any other marketing effort.

2. Being Overly Promotional

You can turn people off or make them less interested in your content by being too promotional. The reason for this is that consumers are on social media to get what they want. Constantly selling to your target audience comes off as selfish, and untrustworthy—even though they may need your product.

3. Not Being Consistent

You should be consistent with your brand presence on social media. From the tone of voice to font choice to post frequency and others, maintain consistency in everything involving your brand. This way, you’ll be noticed and remembered.

4. Failing to Engage in Conversations

It doesn’t matter how many updates you add to your social media channels; if no one comments or shares them, it is all a waste of time. That is why you should take time to create content that people want to engage with – content that elicits conversations.

5. Treating all Social Media Platforms the Same

Each social media platform is unique. You must learn the language of each platform so that you can speak to the users in a language that they will understand. You must speak the same language as the users of the social networking site on which you intend to grow your brand. Seek to understand how each social media platform works so that you can make the most of the opportunities on that platform.


If you’re just starting out with Social Media Marketing, you’re bound to make some mistakes here and there, but the more you know about the common pitfalls of social media, the less likely you’ll be to repeat them.

You cannot expect to get better success by copying the same strategy that worked before. Do not expect to get instant success for your campaign as well. You may need to experiment with a lot of stuff before you manage to get a huge return from your social media marketing efforts.

So, now that you’re aware of 5 common social media mistakes, you can go forth with your social media campaign with confidence.

If you’re new to social media marketing, you’re bound to make some mistakes, but the more you know about the common pitfalls of social media, the less likely you’ll be to repeat them.

You cannot expect to achieve greater success by repeating the same strategy that worked previously. Expect your campaign to be a slow burn. You may need to try a lot of different things before you see a significant return on your social media marketing efforts.

So, now that you’re aware of 5 common social media mistakes, you can confidently launch your social media campaign.