A strong social media presence can help businesses create brand awareness, reach new audiences, create loyal brand advocates, and even generate sales. With prospects like these, it’s no wonder companies of all shapes and sizes are finding their way onto social media.
The truth is, starting a social media page is easy, but using it to its full potential is hard. Often, businesses that are new to social media fall into the same few pitfalls that prevent many brands from reaching their full potential online.
Here are five of the most common mistakes brands make on social media.
1. Not Having a Plan
Creating a social media marketing plan might seem like an obvious thing to do, yet many brands fail to do so. Just posting to post is not a plan. You should take social media marketing with the same seriousness that you do with any other marketing effort.
2. Being Overly Promotional
You can turn people off or make them less interested in your content by being too promotional. The reason for this is that consumers are on social media to get what they want. Constantly selling to your target audience comes off as selfish, and untrustworthy—even though they may need your product.
3. Not Being Consistent
You should be consistent with your brand presence on social media. From the tone of voice to font choice to post frequency and others, maintain consistency in everything involving your brand. This way, you’ll be noticed and remembered.
4. Failing to Engage in Conversations
It doesn’t matter how many updates you add to your social media channels; if no one comments or shares them, it is all a waste of time. That is why you should take time to create content that people want to engage with – content that elicits conversations.
5. Treating all Social Media Platforms the Same
Each social media platform is unique. You must learn the language of each platform so that you can speak to the users in a language that they will understand. You must speak the same language as the users of the social networking site on which you intend to grow your brand. Seek to understand how each social media platform works so that you can make the most of the opportunities on that platform.
If you’re just starting out with Social Media Marketing, you’re bound to make some mistakes here and there, but the more you know about the common pitfalls of social media, the less likely you’ll be to repeat them.
You cannot expect to get better success by copying the same strategy that worked before. Do not expect to get instant success for your campaign as well. You may need to experiment with a lot of stuff before you manage to get a huge return from your social media marketing efforts.
So, now that you’re aware of 5 common social media mistakes, you can go forth with your social media campaign with confidence.
If you’re new to social media marketing, you’re bound to make some mistakes, but the more you know about the common pitfalls of social media, the less likely you’ll be to repeat them.
You cannot expect to achieve greater success by repeating the same strategy that worked previously. Expect your campaign to be a slow burn. You may need to try a lot of different things before you see a significant return on your social media marketing efforts.
So, now that you’re aware of 5 common social media mistakes, you can confidently launch your social media campaign.