TikTok is the fastest-growing social media platform in the world. Tiktok Ads has a lot of targeting options to generate leads.
Are you looking to start advertising on TikTok? It can be an intimidating platform to navigate, but with the right guidance and resources, you can quickly become an expert.
This guide will provide an overview of the basics of advertising on TikTok.
The popularity of TikTok as a marketing platform is undeniable. With over 500 million users worldwide, it is one of the most powerful tools for businesses to reach potential customers. Advertising on TikTok effectively increases brand awareness, drives sales, and grows your customer base.
TikTok has been exploding like a tornado in recent years. Many people still thought TikTok was just another pointless social site, and others even found it frustrating owing to the ridiculous volume of content it generated. However, in 2022, this is no longer the case. TikTok is expected to have 1 billion active users by September 2021, with 82% of them being adults. TikTok becomes a potentially competitive market for brands, and advertising becomes an effective tool. So, if your brands haven’t yet started advertising on TikTok, keep reading to learn why you should include TikTok Ads in your marketing strategy.
In order to get started with advertising on TikTok, you need to understand the platform and its capabilities, create a strategy, and then launch your campaign. This guide will provide you with an overview of the basics of advertising on TikTok, as well as tips and best practices to help you maximize your return on investment.
We’ll also outline some best practices for creating engaging content and connecting with users. With the right strategy and a little effort, you’ll be able to effectively reach your target audience and promote your products or services on TikTok.
What types of TikTok ads are there?
TikTok has a diverse set of ad formats and locations that may theoretically cover any marketing funnel. Let’s have a look at what this platform has to offer.
In-Feed Ads
In-feed advertising, as the name implies, shows right in the heart of the For You stream as users browse through, providing a smooth viewing experience. In-feed commercials can be up to 60 seconds long, however, we recommend limiting it between 10 and 15 seconds. What distinguishes in-feed advertising is that it has a call-to-action button that can lead to your profile or a landing page.
Top View Ads
Top View commercials are one of TikTok’s most premium formats, as they provide the most coverage of any other type of ad. When users launch the TikTok app on their smartphone, they are met with a full-sized, featured video of their choice that lasts 5 to 60 seconds. Top View Ads use a reservation system.
Branded Hashtags Challenges
User-generated content (UGC) has been an integral aspect of the online community for brands and consumers since the Internet’s inception. Businesses have been more invested in UGC to advertise their products in recent years. Hashtags help people identify content that is relevant to them on social media.
Branded Effects
TikTok’s ever-expanding effects make it a fun platform for content makers. The TikTok community is dedicated to producing thousands of new effects every day, ranging from standard color grading to interactive minigames and AR filters. With Branded Effects, you can provide people a method to interact with your brand by doing what they love most: creating.
Conclusion
In conclusion, starting to advertise on TikTok for beginners can be intimidating but it doesn’t have to be. With a bit of research and effort, you can get your advertising campaign up and running in no time. Start by researching your target audience, creating content that resonates with them, and leveraging various features of the platform to reach them. Also, be sure to monitor your performance and adjust your strategy as needed. With the right knowledge and approach, you can quickly become a master of TikTok advertising and start to see results.
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