How to use chatGPT for UI/UX design: 11 examples

The practical approach to incorporating artificial intelligence into your regular workflow

Instead of debating if AI will eventually replace designers, let us focus on something more practical.

The fact is that existing AI solutions, such as chatGPT, have the potential to be a significant help with everyday chores. The topics that the tool can help you with may surprise you. This topic has several practical examples. I am confident that you will soon be unable to picture your creative process without chatGPT!

Let’s get this party started!

1. Create content for a website or area

The use of “lorem ipsum” is straightforward, but the design remains amateurish. A sample copy is a better approach to conceptualizing design and shows even early revisions to the client.

Text samples generated by AI techniques may be pretty good:

2. Improve already generated copy

If you believe the text content is off, you can request that chatGPT optimize it.

Be warned that there are optimization restrictions, and the text content may begin to seem rather generic.

3. Generate page layout or wireframe concepts.

Do you have a tight deadline? Break away from the creative block! Use AI to receive a description of a wireframe for a certain layout to unlock creativity and produce fresh ideas.

Some outcomes appear to work remarkably well.

4. Determine the best usability testing approaches for particular apps or websites.

The correct usability testing approach may significantly improve the product. Feel free to request that chatGPT propose some of the ways.

5. Design workflow optimization suggestions

If you share my passion for acquiring knowledge and honing abilities, artificial intelligence applications may recommend that you investigate different approaches to workflow components, such as transitioning tasks.

6. Find the top learning resources.

The design industry is evolving at a breakneck pace. Modern technological possibilities allow for a wide range of tools to have their moment.

Inquire about which tools are utilized for specific design purposes (such as AR or VR), and chat will recommend a few options.

7. Identify the appropriate design resources to utilize.

For chatGPT, finding high-quality materials such as design system kits or UI kits is a snap.

8. Look for areas where you can practice your design skills.

For product designers, learning design is nearly second nature. AI is extremely useful in locating new platforms to master specific areas:

9. Describe UX design to a 5th grader

Occasionally, you have to explain the terms above to a child. While family members are usually technical people who understand some of the same jargon, there are times when you need to simplify things even further.

10. Look for design trends.

Several designers, including myself, devote time to researching design trends for the coming year.

In only a brief moment, you can come up with a different perspective on what may be trending in the upcoming months. This can be a great source of motivation.

11. Text content translation

It is beneficial to assess how the written material will appear when translated into another language for multi-lingual programs. This is especially significant since some commands may be too brief to be placed in a button, for example.

ChatGPT can provide a fast and efficient translation for particular user interface elements.


In conclusion, you have a plethora of ideas for how Artificial Intelligence can assist you in your everyday activities. Some of them may appear mundane, but others, like the design system documentation example, are incredibly impressive!

It is always valuable to keep an eye on chatGPT’s outputs as, like all AI tools, it’s continually advancing to generate better results.

Thank you for reading! To stay updated on similar content, check out my blog at

To accelerate your marketing endeavors, make use of my strategies and techniques, and follow me on Instagram @tbso2020.


The UX/UI design best practices
The UX/UI design best practices

UX/UI design is an essential component of product design and development. It’s the process of creating a user experience and user interface that are intuitive, aesthetically pleasing, and easy to use. UX/UI design is a crucial part of creating a successful product, as it can make or break a user’s experience with the product.

User Experience (UX) and User Interface (UI) are two important elements that play a crucial role in creating a successful product or website. 

Benefits f UIUX Designs
Benefits of UIUX Designs

By creating a user-friendly design, UX/UI designers can help make a product more attractive, engaging, and intuitive for users. 

This can lead to greater user satisfaction, increased customer loyalty, and higher conversion rates. Additionally, good UX/UI design can help to reduce customer support costs, as it can help to reduce the number of user errors and mistakes.

In today’s digital world, it is essential to create designs that are not only visually appealing but also intuitive, user-friendly, and accessible to all. In this blog post, we will discuss some of the best practices for UX/UI design that you can follow to create a successful product or website.

1. Understand your users

Creating a user-centric design
Creating a user-centric design

Understanding your users is the first and most important best practice. You need to identify who your users are, what their needs are, and what they expect from your product or website. 

Conducting user research, surveys, and user testing can help you gain insights into your users’ behavior and preferences.

User-centric design is a design philosophy that focuses on the needs, wants, and limitations of the users of a product. 

This type of design puts the user first, creating a better experience for them. The user-centric design considers the user’s entire experience from the moment they first interact with the product to the moment they finish their task. 

This includes the user interface, usability, design, and content. User-centric design is an important part of product design because users ultimately determine the success of the product. 

By focusing on the user and their experience, designers can create products that are more intuitive, enjoyable, and successful.

2. Keep it simple

Keep your designs simple and easy to understand. Avoid clutter and make sure that your users can easily navigate through your product or website. 

Use clear and concise language, and avoid jargon or technical terms that may confuse your users.

Designing a product or a service can be a difficult task. By keeping the design simple, the designer can make sure that the product or service is easy to use and understand. 

Keeping the design simple can help create a product or service that is efficient, effective, and aesthetically pleasing. 

A simple design can help make the product or service user-friendly, which can help drive customer satisfaction. 

Keeping designs simple also helps communicate the message of the product or service quickly and effectively. When the design is simple, it is easier to understand the product or service and how it works. 

Furthermore, keeping the design simple helps create a visually appealing product or service that can stand out from the competition.

3. Create a consistent user interface

A consistent user interface helps your users to navigate your product or website more easily. Use the same design patterns, colors, and fonts throughout your product or website to provide a cohesive experience. 

This also includes consistency in the placement of buttons and other elements.

Creating a consistent user interface is a key element of successful user experience design. A consistent user interface provides a consistent user experience across all devices and platforms, allowing users to easily access the content they need. 

This consistency also helps streamline the user experience and keep users from getting lost or frustrated. 

Additionally, having a consistent user interface allows for easier maintenance and updates, as all devices and platforms use the same design elements.

By creating a consistent user interface, designers can ensure a successful and efficient user experience.

4. Use intuitive navigation

Navigation is a crucial element of UX/UI design. Make sure that your users can easily find what they are looking for. Use clear labels and organize your content in a logical manner. Use breadcrumbs, menus, and other navigation tools to help your users navigate through your product or website.

Consistent visual language is essential to creating a successful design. It establishes a unified style and look for your brand so that your visuals and messaging can be easily recognizable across different mediums. 

This includes creating a distinct color palette, typography, and imagery that is used throughout all of your designs. 

It is also important to create a hierarchy of elements in order to ensure that the most important information stands out. 

Finally, a consistent visual language should be used consistently, no matter what platform or device the design is being viewed on.

5. Pay attention to accessibility

Accessibility is an important aspect of UX/UI design. Your product or website should be accessible to all users, including those with disabilities. 

Make sure that your designs are easy to read, and use color contrast and font sizes that are readable for everyone. 

Consider adding alternative text for images, and ensure that your website is compatible with screen readers.

Paying attention to accessibility in design is an important part of creating a successful website. Not only is it a legal requirement but it is also beneficial to the user experience. 

Designing with accessibility in mind ensures that people with disabilities are able to access the same information and use the same resources as those without disabilities. 

This can be done by making sure font sizes are readable, images have appropriate alternative text, and the website is navigable using a keyboard. 

Additionally, using color contrast, clear headlines, and other design elements can help make the website more accessible. 

By paying attention to accessibility in design, you can create a website that is more inclusive and user-friendly.

6. Use white space effectively

White space, or negative space, is an important element of UX/UI design. It helps to create a sense of balance, and it can also help to draw attention to specific elements. Use white space effectively to create a clean and uncluttered design.

White space is an essential element of design; it should be used deliberately and effectively. 

Negative space is a great tool for adding visual interest and structure to a design without distracting from the main content. 

It can be used to separate elements, create a hierarchy, and improve readability. 

Additionally, it can add visual balance and draw attention to certain elements of the design. When used correctly, white space can make a design look more professional and organized. 

This can also help to create a more inviting atmosphere, making it easier for people to focus on the content. Effective use of white space can add clarity and focus to any design.

7. Test your designs

Testing is an important part of UX/UI design. Conduct user testing to gain feedback on your designs and make necessary improvements. Test your designs on different devices and platforms to ensure that they work well across all devices.

Testing your designs is an essential part of the design process. It helps you identify any problems in your designs before they become an issue for users. 

User testing can help you refine your designs to make sure they are visually appealing, easy to use, and accessible. Testing can also help you identify any usability issues that could be improved. 

This can help you make sure your designs are optimized for different devices and platforms. By testing your designs, you can make sure your users have a positive experience when using your product or service.


In conclusion, following these best practices can help you create designs that are not only visually appealing but also intuitive, user-friendly, and accessible to all. 

Understanding your users, keeping your designs simple, creating a consistent user interface, using intuitive navigation, paying attention to accessibility, using white space effectively, and testing your designs are some of the key practices that can help you create a successful product or website.

UX/UI design best practices are essential for creating effective, user-friendly web designs. By following the best practices, designers can ensure that their designs are created with usability and accessibility in mind, meet user needs, and are aesthetically pleasing.

By following these best practices, designers can create a successful user experience that meets the needs of their users and provides a pleasant and enjoyable experience.


Tips for more effective googling

The internet is a vast source of knowledge, entertainment, and information. It has become an integral part of our lives, and Google is the most popular search engine used to access this knowledge.

However, not everyone knows how to use Google like a pro. That is why it is important to learn how to optimize your searches to get the most out of the search engine.

The first step is to use keywords that accurately describe the topic you are searching for. This will help narrow down your search results and make them more specific to your query. For example, if you are searching for information on the benefits of yoga, you should use keywords like “yoga benefits” or “yoga health benefits”.

Once you have the right keywords, you can use Google’s advanced search options to further refine your search results. You can choose to only show results from certain websites, or filter out results from certain websites. You can also narrow down the results by date, language, or region.

Another way to search Google like a pro is to use quotation marks around phrases. This will make sure that the exact phrase is searched for and that the results will be more relevant to your query.

Tip # 1

“QUOTATION MARKS” e.g. “I love you Mom”

Using quotation on Google lets you search exactly for that word. It means all your results will have your search terms in them.

Tip # 2


e.g. dolphins-football

If you want to exclude a term from your search, include a hyphen before that word.

Tip # 3

~ TILDE e.g. music~classes

Use tilde when you want also its synonyms to appear in the result. The above query will search for music classes, lessons, coaching, etc.

Tip # 4

SITE: e.g.

Use this operator to search within a specific website only.

Tip # 5

I VERTICLE BAR e.g. blouse | shirt | chemise

This query will search websites that have any of one/two/ or all search terms.

Tip # 6

.. TWO PERIODS e.g. movies 1950..1970

Include two periods when you want to search within two number ranges.

Take Away

In conclusion, learning how to search Google like a pro can help you to find what you’re looking for faster and more efficiently. Whether you’re a beginner or an experienced user, mastering the basic search techniques and taking advantage of advanced search commands can help you to get the most out of your searches. With practice and patience, you’ll be a Google pro in no time.

6 Tips for Choosing the Best Social Media Platform for Your Business

Man accessing phone - Featured image
Social media platform for business
Social media platform for business


Importance of Social media for businesses
Importance of Social media for businesses

Social media has become an integral component of the modern business landscape. As more people use social media platforms to stay connected and informed, businesses have begun to recognize the potential for reaching and engaging with their target audience. In today’s digital world, social media has become an invaluable tool for businesses to promote their products, services, and brand. 

By leveraging the power of social media, businesses can grow their customer base, increase brand awareness, boost customer loyalty, and even generate more sales. Social media also provides businesses with a low-cost, effective way to reach a large and diverse audience. 

With the right social media strategy in place, businesses can create meaningful relationships with their customers and build a strong brand presence. In addition to helping businesses reach their target audience, social media also provides businesses with valuable insights about their customers.

By tracking customer activity on social media, businesses can gain valuable insights into their customers’ needs and preferences. This information can help businesses tailor their marketing strategies to better meet the needs of their customers. Overall, social media has become an essential part of the modern business landscape.

By leveraging the power of social media, businesses can reach new customers, build relationships with their existing customers, and gain valuable insights into their customer base.

Tip #1: Identify Your Target Audience

The importance of knowing your target audience when choosing the best social media platform
Identify your audience

Identifying your target audience is one of the most important steps for any business when developing a successful social media strategy. Knowing who your target audience is and where they are spending their time online will help you determine the best platform to use for your social media marketing efforts. 

When you know your target audience, you can create content that resonates with them, and then use the right social media platform to reach them. You can also use demographic data to target ads and optimize your campaigns for maximum reach and engagement. 

When choosing the best social media platform for your business, you should consider factors such as your target audience’s age, interests, and what type of content they engage with. For instance, if your target audience is Generation Z, you may want to focus more on platforms such as Instagram, Snapchat, and TikTok. On the other hand, if your target audience is Baby Boomers, you may want to focus more on platforms such as Facebook and LinkedIn. 

Knowing your target audience is also important when it comes to deciding which type of content to create. Different types of content resonate with different audiences, so understanding your target audience’s preferences will help you create the most effective content.

Tip #2: Research the Platforms

The research needed to determine which platform is best for your business
Research the platforms

The research needed to determine which social media platform is best for your business will depend on several factors. The first step is to determine the goals of your business and the type of audience you are trying to reach. 

This will help you narrow down the list of social media platforms to those that are most likely to help you reach your goals. Once you have identified the platforms that are best suited for your business, the next step is to conduct market research. 

This includes looking at competitor activity on each platform and analyzing the demographics and engagement levels of each platform. This will help you understand which platforms are the most popular among your target audience and give you insight into how your competitors are using the platforms to engage with their customers. 

Finally, it is important to track and analyze the performance of each platform over time. This will help you identify which platforms are most effective for your business and which ones may need to be adjusted or even eliminated in order to maximize your results. 

By taking the time to conduct research and track your performance, you can determine which social media platform is best for your business and ensure you are getting the most out of your efforts.

Tip #3: Consider the Features of Each Platform

The features that are important to consider when selecting a platform
Consider the features of each platform

When selecting a social media platform, it’s important to consider the features available on each platform. Here are some features to consider when making your selection: 

1. Audience: What type of audience are you looking to target? Different platforms cater to different demographics, so you’ll want to choose the platform that best suits your target audience. 

2. Reach: How many people can you reach with your posts? Different platforms have different reach capabilities, so you’ll want to select the one that can reach the most people. 

3. Engagement: How engaged are people on the platform? Different platforms have different levels of engagement, so you’ll want to select the one that has the highest level of engagement. 

4. Content Types: What type of content are you looking to produce? Different platforms support different types of content, so you’ll want to choose the one that best suits the type of content you’re looking to produce. 

5. Analytics: How easy is it to track and analyze your performance? Different platforms offer different analytics tools, so you’ll want to choose the one that gives you the most insight into your performance.

Tip #4: Analyze Your Competitors

How understanding your competitors’ strategies can help you choose the right platform
Analyze your competitors

Understanding your competitors’ strategies can help you choose the right platform for your business. By understanding the goals and strategies of your competitors, you can better assess which platform would be the best fit for your business. 

For example, if you are a shoe company and you want to sell online, you may want to consider selling on platforms like Amazon or eBay. Amazon is a platform that specializes in selling items online, and eBay is a platform that specializes in selling items online and in brick-and-mortar stores. Both platforms have a large customer base and offer a variety of features that can help your business. 

However, if you are a shoe company and you want to sell in stores, you may want to consider selling on platforms like Zappos or DSW. Zappos is a platform that specializes in selling items online and in stores, and DSW is a platform that specializes in selling items online and in stores. Both platforms have a smaller customer base than Amazon or eBay, but they offer a more personal customer experience. 

By understanding your competitors’ strategies, you can choose the best platform for your business.

Tip #5: Utilize Advertising Platforms

The benefits of using advertising platforms to reach your target audience.
Utilize Advertising platforms

There are many benefits to using advertising platforms to reach your target audience. Advertising platforms allow you to target your audience based on their interests and location. Additionally, advertising platforms allow you to track your results and optimize your advertising campaigns accordingly. This can lead to increased viewership and advertising revenue.

Tip #6: Choose One Platform to Focus On

The benefits of focusing on one platform rather than too many.
Choose one platform to focus

The pros of focusing on one social media platform are that it can be a more efficient way to communicate with your audience. Additionally, you can be more strategic in your posts and make sure that your message is getting through to your followers. It can also be easier to monitor your social media accounts, which can help you stay on top of your game.

Take Away 

The best social media platform for your business depends on the type of business and the target audience. For businesses with a more narrow focus, such as a specific industry, or a niche market, the best platform may be specific to that type of business. For example, if a business is in the restaurant industry, the best platform for them may be Yelp. If a business is trying to reach a more general audience, such as businesses of all types of businesses of all sizes, then a platform such as Facebook or Twitter may be better. Additionally, businesses should consider the cost of advertising on each platform and the amount of traffic each platform can generate.

How To Win Buyers And Influence Sales with 30 must-have call-to-action EXAMPLES & TACTICS

30 best must have CTA examples

Are you looking for ways to increase your website’s conversions? One of the most effective strategies is to use effective call-to-action (CTA) examples.

CTAs have the power to increase website engagement, boost sales, and encourage customers to take the desired action.

If you’re looking for some great CTA examples, you’ve come to the right place! In this blog post, we’ll show you 30 must-have call-to-action examples that you can use to increase website engagement and conversions. So, let’s get started!

For Saves
For saves
  • Save this for later.
  • Save it. So you don’t forget it.
  • Hit “Save” to get…
  • Save this post to never…
  • Save now to come back at it later.
For traffic
For Traffic
  • Click the Link in Bio!
  • Find the link in my stories
  • Swipe up to discover
  • Want to know more?
  • Link in Bio!
  • Special discount!
  • Link in bio.
For Comments
For comments
  • Drop an emoji.
  • Comment “Yes” if you agree
  • Comment down below.
  • Let me know in the “comments
  • Let’s chat in the “comments”
For Shares
  • Relatable? “Share” it
  • Share if you agree 
  • Share with someone who needs it!
  • Share to make someone happier.
  • Share so others can learn too!
For Likes
For Likes
  • Drop a heart!
  • Tap “Like” if you agree 
  • Double tap if you like
  • Like this post if you find it helpful.
  • Fill the heart
For Follows
For Follows
  • Follow us for more
  • Follow to never miss an update.
  • Follow for more tips.
  • Want to know more? “Follow me!”

Finally, call-to-action (CTA) examples are an essential component of any successful marketing strategy. There are numerous ways to create a compelling CTA, from using a simple statement like “Get Started Today!” to using visuals like arrows and buttons. With these 30 examples, you’ll have a solid foundation of ideas to get you started. You can find the ideal CTA for your business needs with a little imagination and experimentation.

The Ultimate Guide to Understanding Digital Marketing 101

Guide to Digital Marketing by The Big shoutout
Unlock key strategies to maximize success with the big shoutout
Unlock key strategies to maximize success with the big shoutout

Who would like to be a better Digital Marketer?

Who would like to be a digital marketer?
Who would like to be a digital marketer?


Welcome to the big shoutout! If you are looking to become a better digital marketer, then you have come to the right place. In this blog post, I will provide tips and tricks to help you improve your digital marketing skills. 

I will cover topics such as creating effective content, using the right tools and platforms, and optimizing your campaigns. By the end of this post, you will have a better understanding of the digital marketing landscape and how to improve your marketing efforts. So let’s dive right in!

Right now, you see, digital marketing has been made to seem way more complicated than it actually is. That’s a shame, really, because it’s actually pretty straightforward. 

What is digital marketing?

What is digital marketing?
What is digital marketing?

Digital marketing is a rapidly evolving field that can be a bit daunting to navigate if you’re new to the game. From SEO and PPC to content marketing and social media, there’s a lot to learn. To help you get started, here’s a comprehensive guide to understanding digital marketing 101.

First, let’s start by defining what digital marketing is. Simply put, digital marketing is any form of marketing that takes place online. This includes everything from search engine optimization (SEO) and pay-per-click (PPC) advertising to content marketing and social media.

digital marketing - the bigshoutout
Digital Marketing

When it comes to SEO, the goal is to optimize your website and content to rank higher in search engine results pages (SERPs). 

This can be done through keyword research, optimizing content for specific keywords, and building backlinks. To get started, you’ll want to make sure your website is properly optimized for SEO and that you’re actively engaging with your target audience on social media.

Is your website or a blog Search Engine Optimized?
Is your website or blog search engine optimized?

PPC advertising is another important aspect of digital marketing. Here, you’ll pay for ads to be displayed on search engine results on pages or other websites. This can be a great way to generate more leads and increase sales.

Pay per click advertising
Pay-per-click advertising

That said, if you do want to get the best results possible from your digital marketing, you’re going to need to know and understand the strategies that I’m going to be sharing with you in this episode. 

So, if you read it all the way through, I’ll make a promise to you: You’ll emerge from it as a better digital marketer. So let’s get to it. 

So the very first thing that I need to share with you is the difference between digital marketing and traditional marketing. Brace yourself for this one because it’s pretty profound—actually, it’s not at all profound. And that’s what makes it so interesting. 

Traditional vs. Digital Marketing
Traditional vs. Digital Marketing

You see, digital marketing is really just marketing done through the use of digital channels.

the big shoutout
Digital Marketing Channels
Digital Marketing Channels

That’s it. So when we’re talking about digital marketing, we’re talking about marketing through the use of channels like SEO, search engine optimization, social media PPC ads, online Facebook ads, Instagram ads, or anything like that, not to mention email marketing, website optimization, or anything that really takes place online or through the use of digital media.

Traditional Marketing vs. Digital Marketing
Traditional Marketing vs. Digital Marketing

You can contrast this with traditional marketing, using traditional media, like TV, radio, newspapers, magazines, or billboards, basically, anything not digital. Here’s the deal: traditional marketing and advertising, as well as everything that goes with them. Well, it still works. 

Traditional Vs. Digital Marketing
Traditional Vs. Digital Marketing

Utilizing digital marketing and all of the easily accessible digital channels, however, has a number of significant advantages.

First of all, digital marketing tends to give you a much larger audience size, really, you can reach

anybody that’s online, and there are billions and billions of people online.

Who is your audience?

Ask yourself who is your audience.
Ask yourself who is your audience.

Next is audience targeting. Because not only are you able to reach these billions of people, you don’t want to reach all of them, because not all of them are going to be the perfect fit for your business. 

Rather, you can be laser-focused and selective about only the ideal and perfect people that you want to target.

Digital Marketing also tends to be significantly more cost-effective than running, say, an ad in

the New York Times or, heaven forbid a Super Bowl commercial. 

Target Audience
Target Audience

Again, these are designed to appeal to mass markets and to try to reach everyone, which is probably not your goal. Rather, what you want to do is be laser-focused and selective with your marketing and reach only those people most likely to buy digital marketing, which also allows you to get immediate feedback. 

And this is probably one of my favorite benefits of the channels. After all, if you think about running, say, a magazine ad, you’ve got to think of the copy, the creative, and what you’re going to say. 

And then you’ve got to get it all written up and sent to the magazine, it’s got to get published and then distributed. 

Well, you could be looking at weeks, at best, months, and maybe many, many months before you ever figure out if this worked or not. Digital marketing, on the other hand, in theory, you can write an ad and have it online in a matter of minutes. Immediate feedback, immediate correction, and immediate results. 

Publishing is easy with digital marketing.
Publishing is easy with digital marketing.

Plus, digital marketing tends to be a whole lot easier to measure and track because everything’s digital, which means we’ve got a digital trail, allowing us to measure costs and results and everything in real-time. So we can make adjustments, tweaks, and optimizations on the fly. 

Editing and Proofreading are way more convenient with digital marketing.
Editing and proofreading are way more convenient with digital marketing.
Optimization and Tweaks are a click away
Optimization and Tweaks are a click away

Again, contrast that with waiting three months for your magazine to come out and figuring out if things worked or not.

Edit it instantly
Edit it instantly

And you can’t measure clicks on a magazine. So the best you can hope to do is really either have them fill out some kind of form on the magazine or visit a digital channel, which ties us back into digital marketing. 

Measure Results
Measure Results

Anyway, there are obviously some serious advantages to choosing digital channels, and going with digital marketing. But again, that’s not to say that traditional marketing doesn’t still work. It does. 

The point here is to take a look at either traditional or digital marketing and then sort of take a few steps back to the strategies and the fundamentals and the principles of consumer psychology the buyer behavior, why people do the things they do, and then focus on mastering and learning that, then you can apply that to digital channels or traditional channels or any other channels that come out in the future. 

Strategy for buyer behaviour and consumer psychology
Strategy for buyer behavior and consumer psychology

So understanding the distinctions between strategy and tactics as well as when to use each will be beneficial to your overall growth as a digital marketer. 

Strategy Vs. Tactics

And this is where you should really concentrate your efforts. This is the starting point for strategies and perspectives on your digital marketing. 

However, no matter how you look at it, there are four fundamental, incredibly sound principles that have stood the test of time and will continue to be relevant today. 

As they are 100 years from now. I call these things the “core four,” and they make up the center of my hub and spoke model of marketing.

The core four include model, market, message, and media. 

The Core Four
The Core Four

1. Model


Now let’s take those apart. The Essential, model is your business. Your deal, your bundle, and your service Considering the pricing consider how you deliver whatever it is to the market. 

It’s important here to create a model. 

Design your business around what is most enjoyable, profitable, and in demand by the market. 

Because the worst thing you can do is build a business that you absolutely hate. 

2. Next is the market

The Market
The Market

These are the people that you’re going to serve. And you don’t want to say everyone or anyone with money; instead, you want to be laser-focused on the market that will give you the most joy to serve while also receiving the best results from your product or service. 

In marketing, we call this an ideal customer avatar or an ideal client avatar. And it’s made up of demographic details like age, gender, income, occupation, and geographic details, like what city or state or province, or country they live in. 

Additionally, psychographic information about their values, attitudes, and lifestyles. 

3. Then comes your message

The Message
The Massage

And here’s where you’re going to clarify and connect with your ideal target market, by speaking directly to them about their pains, their problems, and their frustrations, and how your business is uniquely positioned to help solve those for them.

Telling stories about previous customers and previous client results is an incredibly effective way to do this, as is getting testimonials directly from them. And running case studies to prove that you know what you’re talking about and have done what you say you’re going to do makes sense. 

The point here is that to craft truly effective messages, well, you’ve got to understand who your market is, what really makes them up, and what makes them do the things they do. So a little bit of market research and having a few chats with your customers never hurts. 

4. Media


The fourth component of the core four is all about media, which is also the hub and bespoke model of marketing.

And this is where you’re going to go where you’re going to do your marketing, and which digital

channels you’re going to choose. Most businesses do this completely backward. They start with the media by hearing a great thing about Facebook ads, or YouTube marketing, maybe starting a podcast, and then they just rush in, forgetting all about the message, the market, and the model. 

So unsurprisingly, well, they’re building their business, and they’re building their marketing on a pretty sketchy foundation. 

This is why if you go through the steps in the right order, starting with the model, moving on to the market, and identifying the message by the time you get to the media, the choices should be evidently clear, like crystal clear, and you should know exactly where your ideal target market is present and active online. 

And this is going to enable you to go there and ignore everything else. 

The truth is that you only need to be where your ideal target market is present and active. You don’t need to do everything or be everywhere. 

This is gonna save you a ton of time and money and headache and wasted energy by

spreading yourself too thin on channels that simply aren’t going to deliver results. 

Strategy and Tactics
Strategy and Tactics

All right. So that was the strategy—the core of the high-level stuff that goes into making the right decisions.

And tactics, on the other hand, are how you’re going to execute. Everything I’ve just talked about in terms of tactics is in the details and the actionable steps or executable things that you’re actually going to go and put into practice. 

So, as the business model, you’re using the market you’re going after, the messages you’re going to use, and the media options you’re going to deploy your marketing on. 

And then the tactics are things like, “What frequency are you going to post?” And what kind of content are you going to post? And what schedule or level of consistency? 


How many memes? Or at least one blog posts per month need to be published. 

Are you going to throw in a tactical question about when’s the best time to post on social media?

Which social media platform should we be using would be a strategic question. That’s the difference. 

All right, the next thing that you need to know about digital marketing is the difference between organic and paid. 

Benefits of Paid Vs. Organic
Benefits of Paid Vs. Organic

So let’s start with organic content.

Organic digital marketing is essentially anything that you create for free. So anytime that you make a post on Facebook, or an Instagram story, or a YouTube video, or anything like that, and you’re not paying money to have it promoted, you’re creating organic content. 

Now, this doesn’t mean that it’s free content, because odds are good, you put time and energy, and probably a decent amount of money, behind the content that you’re creating. But by not paying to promote it, it’s still classified as organic content. 

So, if organic marketing is putting out content without paying to have it promoted, paid marketing is putting out content and then paying the network to promote and distribute it to even more people. Basically, with paid media or paid marketing ads, you’re running advertising for whatever message or content you’re putting out there. 

Now, the big players in this space right now are obviously the kingpins, like Facebook ads, Instagram ads, YouTube ads, LinkedIn ads, and Google ads.

Social Media
Social Media

Essentially, on the major networks with ads added to the back of their names, organic content shows up in the news feeds of people that follow you. 

Whereas with paid marketing and paid media, it shows up in the news feeds, on the phones, and on the devices of the people that you choose through targeting. 

Of course, like all marketing strategies, there are pros and cons to both. Organic is free in nature, but it’s going to be a little more limited in reach because the way the algorithms work favors paid media because they like to make money. 

Paid media, on the other hand, has the obvious downside of costing money. On the plus side, it allows you to quickly reach a large number of people. 

So essentially, the choice between organic and paid comes down to time versus money, but also to the rate at which you want to experience results.

All right, now let’s talk about one of my favorite topics in all marketing, direct response versus brand awareness.

Direct response marketing is, unsurprisingly, straightforward in its goal of eliciting a response, and marketing isn’t particularly creative.

Brand Awareness

Brand Awareness
Brand Awareness

Basically, when you do direct response marketing, you’re creating an ad or a piece of content. 

And you’re focused on obtaining an immediate and noticeable return, such as a lead, sale, phone call, visit, sign-up, or something similar. An example of direct response marketing would be running a Facebook ad, expecting to generate a lead, sending out an email, tracking the number of conversions, promoting a video, and tracking the number of people who signed up for a free trial. 

You can therefore do more of what works and less of what doesn’t. Compare all of that to brand awareness marketing, which is essentially more long-term focused and uses direct response to establish credibility, trust, and your brand’s name in the market. We track metrics such as leads, sales, and conversions. 

With brand awareness. We can measure things like trust and authority, which may be mentioned but are much more difficult to quantify and measure because they are so intangible. 

The reality is that building a scalable, sustainable, and profitable business takes time.

Well, you do need a pretty decent mix of both direct response marketing and brand awareness marketing, but you have to be wary of the cardinal sin of marketing. 

You see, one of the biggest mistakes in all of marketing is running brand awareness marketing campaigns, and expecting direct response results. This is a recipe for failure. And one of the biggest reasons that many people claim their marketing just isn’t working. 

It’s because they’re using the wrong tool for the job, like following a recipe to bake a cake and then getting really frustrated when it comes out like muffins, bread, or anything that isn’t cake. 

This is why it is critical that you use the proper recipe and strategy for the job. 

Another incredibly important thing you need to know about digital marketing is the difference between search and discovery marketing, when it comes to search versus discovery marketing, the biggest and most important thing, or keyword, if you will, is intent. Or what is the reason that someone uses a specific platform when they log on in the morning, or noon, or at night? 

Brand Process
Brand Process

“Search vs discovery” is a typical contrast used in discussion regarding search technology, where the first is about discovering particular items that are either known or supposed to exist, whereas the latter is about employing the search/browse interface to discover what information is accessible.


So let’s start with searching

And here we’re talking about platforms like Google and YouTube, basically, any other search engine, When someone logs onto Google, for example, they have intent; they’re there to find an answer or a solution, or a product, they’re there to do something or buy something, learn something, or take some kind of action. 

At this point, you, as a marketer, should approach them and essentially provide them with the answer to their query or the solution to whatever problem they may be trying to solve. Search engine optimization, Google Ads, pay-per-click advertising, and discovery marketing are a few of the tactics used here.

On the other hand, this encompasses brands like Facebook, Instagram, and YouTube to a certain extent, essentially, a user on these platforms may have intended to browse, but they’re probably more casually browsing. 

After all, nobody really shows up in the morning and logs on to Facebook or  Instagram with a credit card in hand, looking to buy something. 

Shoppers use Google to discover
Shoppers use Google to discover

This is why, if you’re doing search marketing, you can afford to be direct. They’re looking for something, and you have the answer. Just give it to them with discovery marketing. 

How customers search for your business.
How customers search for your business.

On the other hand, you’ve got to be a little more creative and a little more entertaining, you’ve got to get their attention and then keep it and allow them to become interested in what it is that you’re selling or promoting. 

Now, both search marketing and discovery marketing are incredibly important parts of building an overall successful and sustainable business. 

But just like with direct response, marketing, and brand awareness marketing, you want to make sure that you’re using the right tool for the right job at the right time and in the right place. 

Next, I’ve got something very important to share with you. And it’s something that rarely gets talked about when it comes to marketing advice.

And that is the difference between marketing products and marketing services. Here’s the deal.

Most of the marketing information out there, whether we’re talking about textbooks or courses, or even training, it revolves around the marketing of products, a product being something.

A service that is tangible that you can hold, that you can see, that you can touch, and that you can taste a service, on the other hand, is intangible, can’t hold it can’t touch it, can’t see it, can’t taste it. 

Plus, with services, you often need to pay in advance, which requires a whole new level of trust. 

This is why if you’re marketing a service-based business and you try to market it like a product-based business, well, you’re going to be very disappointed. 

Now, when it comes to marketing products, you have the opportunity and the advantage of being able to explain, show, and demonstrate how a product works. You want to demonstrate it in use, highlight its features and the advantages they will bring, as well as the history behind it, among other things. 

Here’s an example. Let’s say that I’m trying to promote and sell this pen. Well, the fact that

this pen has a lid is a feature; it will prevent me from getting ink all over myself.

That’s a benefit, but you can take it further than you probably should. 

For example, this pen’s lid also has a clip, which means that I can attach it to my papers, my notebook, or even my clothes if I’m trying to sport that nerdy look. 

Another feature of the pen lid itself is the fact that it has holes in the top. You may be surprised to hear that the reason that pen lids have holes in the top is to prevent suffocation in case they accidentally or purposely get swallowed. 

After all, chewing on pen lids is an age-old, albeit highly unsanitary, practice. Sometimes you just get hungry on the other hand, well, they don’t have that advantage. 

So the main thing to remember when promoting and marketing services is that you want to sell the end result, or the end state, or the benefits, outcomes, or results that someone will have after working with you. 

In fact, when it comes to marketing services, I go so far as to say it’s pretty much all about the end state and the benefits, the outcomes, and the results someone will experience. 

The key here is to highlight the current pain, dissatisfaction, or discomfort of their current state and then, of course, paint the picture of how they’ll be so much better after having worked with you. 

The next thing you really need to be aware of if you want to become a true expert in digital marketing is to understand the differences between B2B and B2C marketing. B2B stands for business-to-business. 

And this is where your main customers your main clients aren’t regular everyday

people, but rather other businesses B2C, on the other hand, denotes a company that sells to consumers rather than businesses, B-to-B is business-to-business, and B-to-C is business-to-consumer. 

B-to-B and B-to-C
B-to-B and B-to-C

And just like everything I’ve shared with you so far, there are some significant differences in the way that you want to market, your business, your service, your product, or whatever, depending on whether you’re selling to businesses or people.

Basically, B2B marketing typically focuses on fewer but larger customers and B2C marketing on more but smaller customers. This means that in B2B marketing, you’ll have a little more incentive to pack a little more punch into your pitch because you’ll be marketing to fewer customers.


In the current business environment, digital marketing is a crucial tool for success. It is an effective way to connect with and interact with potential customers, develop bonds with them, and boost sales.

By understanding digital marketing, you can create effective campaigns that are tailored to your target audience and that are sure to bring your business the desired results.

With a comprehensive understanding of digital marketing, you have the potential to maximize your marketing efforts and help your business reach its full potential.

Social media marketing and management for small businesses and enterprises
Social media marketing and management for small businesses and enterprises


Start Advertising on Tiktok
Start Advertising on Tiktok

TikTok is the fastest-growing social media platform in the world. Tiktok Ads has a lot of targeting options to generate leads.

Are you looking to start advertising on TikTok? It can be an intimidating platform to navigate, but with the right guidance and resources, you can quickly become an expert.

This guide will provide an overview of the basics of advertising on TikTok.

The popularity of TikTok as a marketing platform is undeniable. With over 500 million users worldwide, it is one of the most powerful tools for businesses to reach potential customers. Advertising on TikTok effectively increases brand awareness, drives sales, and grows your customer base.

TikTok has been exploding like a tornado in recent years. Many people still thought TikTok was just another pointless social site, and others even found it frustrating owing to the ridiculous volume of content it generated. However, in 2022, this is no longer the case. TikTok is expected to have 1 billion active users by September 2021, with 82% of them being adults. TikTok becomes a potentially competitive market for brands, and advertising becomes an effective tool. So, if your brands haven’t yet started advertising on TikTok, keep reading to learn why you should include TikTok Ads in your marketing strategy.

In order to get started with advertising on TikTok, you need to understand the platform and its capabilities, create a strategy, and then launch your campaign. This guide will provide you with an overview of the basics of advertising on TikTok, as well as tips and best practices to help you maximize your return on investment.

We’ll also outline some best practices for creating engaging content and connecting with users. With the right strategy and a little effort, you’ll be able to effectively reach your target audience and promote your products or services on TikTok.

Tiktok is the most popular video-sharing app in the world
Tiktok is the most popular video-sharing app in the world

What types of TikTok ads are there?

Tiktok ads has a lot of targeting options to generate leads.
Tiktok ads have a lot of targeting options to generate leads.

TikTok has a diverse set of ad formats and locations that may theoretically cover any marketing funnel. Let’s have a look at what this platform has to offer.

In-Feed Ads

 In-feed ads will promote your brands and drive action when the user taps on your ad, they'll be redirected to landing of your choice.
In-feed ads

In-feed advertising, as the name implies, shows right in the heart of the For You stream as users browse through, providing a smooth viewing experience. In-feed commercials can be up to 60 seconds long, however, we recommend limiting it between 10 and 15 seconds. What distinguishes in-feed advertising is that it has a call-to-action button that can lead to your profile or a landing page.

Top View Ads

Top View Ads - with this option, you cam create an engaging video that appears in users' feeds and will be featured at the top of their For You Page, this tupe of ad is perfect for raising awareness
Top View-Ads

Top View commercials are one of TikTok’s most premium formats, as they provide the most coverage of any other type of ad. When users launch the TikTok app on their smartphone, they are met with a full-sized, featured video of their choice that lasts 5 to 60 seconds. Top View Ads use a reservation system.

For You Page
For You Page
Featured at the top For You Page
Featured at the top For You Page

Branded Hashtags Challenges

Branded Hashtags
Branded hashtags

User-generated content (UGC) has been an integral aspect of the online community for brands and consumers since the Internet’s inception. Businesses have been more invested in UGC to advertise their products in recent years. Hashtags help people identify content that is relevant to them on social media.

Branded Effects

Branded Effects
Branded Effects
Branded Effect

TikTok’s ever-expanding effects make it a fun platform for content makers. The TikTok community is dedicated to producing thousands of new effects every day, ranging from standard color grading to interactive minigames and AR filters. With Branded Effects, you can provide people a method to interact with your brand by doing what they love most: creating.


In conclusion, starting to advertise on TikTok for beginners can be intimidating but it doesn’t have to be. With a bit of research and effort, you can get your advertising campaign up and running in no time. Start by researching your target audience, creating content that resonates with them, and leveraging various features of the platform to reach them. Also, be sure to monitor your performance and adjust your strategy as needed. With the right knowledge and approach, you can quickly become a master of TikTok advertising and start to see results.

Ready to take your video content to the next level? Try our professional video editing, caption writing, and social media optimization services today!
Ready to take your video content to the next level? Try our professional video editing, caption writing, and social media optimization services today!

If video editing and content management seem like a daunting, impossible task for your business, give us a call to see how we can help it thrive!

Remember, social media marketing is a great way to be found, all you have to do is optimize it!

If you want video editing, consider hiring a content assistant who can provide support and help you achieve your marketing goals.

How to improve SEO ranking in 2023

9 ways to improve SEO ranking in 2023
9 ways to improve SEO ranking in 2023

The Future of SEO

As technology and search engine algorithms continue to evolve, digital marketing professionals must stay ahead of the curve when it comes to search engine optimization (SEO). SEO is a critical component of any digital marketing strategy as it helps to improve website visibility and increase website traffic.

As well, iIn order to remain competitive, it is essential to stay up to date on the latest SEO trends and best practices.

In this blog post, we will discuss some tips and tricks on how to improve SEO rankings in 2023. While SEO is an ever-evolving landscape, there are some key strategies that will help you stay ahead of the competition in the coming year.

1. Optimize Your Page Titles and Meta Descriptions

Page title and Meta Description
The page title and Meta Description

The title and meta description are important elements of every page’s HTML code. They should be optimized for maximum impact on search engine rankings.

You should make sure your page titles accurately reflect the content of the page and are no longer than 70 characters. The meta description should be concise and clearly explain the content of the page.

2. Optimize Content for Voice Search

Voice Search Optimization
Voice Search Optimization
Voice Search Optimization
Voice Search Optimization

Searching online is quickly becoming one of the most popular ways to search for information online. In fact, according to a survey by PwC, almost 50% of consumers have used voice search to find information about a product or service in the past six months.

Moreover, it is important to optimize content for voice search in order to increase your website’s visibility and rankings on search engine results pages (SERPs).

Https Adoption
HTTPS Adoption

Optimizing content for voice search involves using natural language instead of keyword-heavy phrases, creating content that answers user questions, and optimizing content for featured snippets. Additionally, optimizing content for voice search can also help to improve your website’s ranking on SERPs.

Four Categories of voice search intentions
Four Categories of voice search intentions

3. Focus on Quality Content

Quality Content
Quality Content

Creating quality content is one of the most important aspects of SEO. Quality content not only helps to engage users but also helps to improve your website’s ranking on the SERPs. Quality content should be informative, relevant, and engaging. Besides, it should be optimized for keywords and include internal links. Quality content can also help to build trust and credibility, which can result in an improvement in rankings.

Quality vs. Quantity
Quality Vs. Quantity

Content is one of the biggest factors in improving SEO rankings. Content should be useful, relevant, and easy to read. It should also be free from spelling and grammar errors, and be optimized for search engines.

However, it is imperative that the content should be regularly updated to keep visitors engaged and coming back for more.

4 categories of search intent
4 categories of search intent

4. Use Keywords Strategically


Keywords are the words and phrases that people type into search engines to find what they’re looking for. After all, knowing which keywords your target audience uses is one of the most important steps when it comes to improving SEO rankings. Research and identify the most popular and relevant keywords related to your industry, and use them strategically throughout your content.

Keyword Research
Keyword Research
Long tail keywords account for 70% of searches
Long tail keywords account for 70% of searches
Long-tail keywords
Long-tail keywords

5. Optimize Your Site

Optimize your website
Optimize your website

Optimizing your website for search engines involves making sure your site is properly coded, all page titles, meta descriptions, and headings are optimized, your pages are properly linked together, and your site is free from broken links.

Additionally, make sure your site is mobile-friendly and has a responsive design.

Responsive for all devices
Responsive for all devices

6. Utilize Structured Data

Utilize Structured Data
Utilize Structured Data

Structured data is a type of code that can be added to web pages in order to help search engine crawlers better understand the content of the page. Structured data can include product reviews, recipe instructions, and other types of content. By utilizing structured data, you can make it easier for search engines to understand and index your content, which can help improve your website’s rankings.

7. Optimize for Mobile

Optimize for mobile
Optimize for Mobile

Mobile optimization is becoming increasingly important for SEO in 2023. As more and more people use their mobile devices to access the internet, it is essential to ensure that your website is optimized for mobile. Mobile optimization involves ensuring that your website loads quickly, is easy to navigate, and provides a seamless user experience. Additionally, optimizing for mobile can help improve your website’s ranking on mobile SERPs.

8. Build Links

Build Links
Link Building

Link building is one of the most effective ways to improve SEO rankings. Try to get quality links from other websites in your industry.

Also, you can reach out to other websites and offer to write guest posts or link to each other’s content.

9. Monitor Your Performance

Monitor your web performance
Monitor your performance

In order to continually improve your website’s SEO rankings, it is important to monitor your performance. Using analytics tools such as Google Analytics can help you track your website’s performance and identify areas for improvement. Additionally, monitoring your website’s performance can help identify any areas of concern and make adjustments accordingly.

Keep track of your SEO efforts and monitor your results. Make sure to review your rankings regularly to ensure your efforts are paying off.

Additionally, keep an eye on your competitors and see what they’re doing to improve their SEO rankings.

These are just a few tips and tricks on how to improve SEO rankings in 2023. By utilizing these strategies, you can ensure that your website remains competitive and visible on the SERPs.

Furthermore, being up to date on the newest SEO trends and best practices is critical for remaining competitive. This might assist to guarantee that your website’s rating continues to grow and remains visible on search engine results pages.

Consistent actions create consistent results
Consistent actions create consistent results

Take Away

By following these tips, you can improve your SEO rankings and reach more potential customers. However, SEO is an ongoing process, and it’s important to stay up-to-date with the latest trends and best practices.

11 tips to grow your business with Social Media

person holding iphone showing social networks folder
11 tips to grow your business using Social media

1. Develop a strategy for your social media presence. Know your objectives and target audience, and tailor your content to meet their needs.

Importance of strategy. Target audience, tailored content
Importance of Strategy

Developing a successful social media strategy requires careful consideration of your objectives and target audience. First, identify what you would like to achieve with your presence on social media. Are you trying to build your brand, increase awareness of your business, or engage with customers? Once you have identified your objectives, consider who your target audience is and what content they would be interested in. Tailor your content to meet the needs of your target audience, and create a posting schedule for yourself to ensure that you are regularly engaging and providing fresh content. Utilizing a variety of content, such as images, videos, polls, and surveys can also help to keep your audience engaged. Additionally, take the time to respond to comments and questions that your followers may have. This will help to foster relationships and create a sense of community. By understanding your objectives and target audience, you can develop an effective social media strategy that will help you reach your goals.

2. Aim for 3-4 times a week to ensure that your followers stay engaged with your content.

Post consistently and regularly - at least 2-4 times a week
Post consistently and regularly

Consistency and regularity are great ways to keep your followers engaged with your content. We recommend aiming to post 3-4 times a week to ensure that your followers are connected with your content. To keep things interesting, be sure to diversify the type of content you post and experiment with new ideas. This will give your followers something new and exciting to look forward to each time you post. Additionally, be sure to engage with your followers by responding to comments and questions. This will help build relationships and keep your followers feeling connected with you. Good luck!

3. Make sure to create content specifically for each platform to get the most reach.

Focus on native content - make sure your content is tailored to each platform.
Focus on native content. Need assistance with Content Marketing Strategy? Learn More:

When creating native content, it is important to make sure to customize the content to fit each platform. This can include using different images, text, videos, and other content that is tailored to each platform. Additionally, it’s important to ensure you are using the right language and tone that resonate with your target audience. By focusing on native content and making sure it is tailored to each platform, you will be able to reach more people and get the most out of your content.

4. Videos are more engaging than images and text and can be used to tell stories in a more impactful way.

Leverage Video Content. Need assistance with content? Learn:
Leverage video content. Need assistance with content? Learn more:

Video content is a powerful tool for engaging with your audience and driving results. To get the most out of it, make sure to create quality, concise content that has a clear purpose. Additionally, consider using captions to make sure the content is accessible to all viewers, and use analytics to track the performance of your videos. With the right strategy, video content can be an incredibly effective way to connect with your audience, bring complex concepts to life, and promote products and services.

5. Hashtags are great for increasing the visibility of your posts and connecting with other businesses and potential customers.

Use Hashtags. Need assistance with Marketing Strategy? Learn More:
Use Hashtags. Need assistance with Marketing Strategy? Learn More:

Utilizing hashtags is a great way to help increase the visibility of your posts! When creating hashtags, make sure to use keywords that are relevant to your post and to your business. It’s also important to connect with other businesses and potential customers by using hashtags associated with their brand. Additionally, you can use trending hashtags to help your post reach a wider audience. Finally, don’t forget to use hashtags that are fun and creative to engage your followers and make your posts more interesting. Good luck!

6. Reply to comments, share content from other businesses, and create conversations with your followers.

Engage with your followers. Let's engage your audience. Learn More:
Engage with your followers. Let’s engage your audience. Learn More:

Please find below Two examples of how you can engage with your audience.

  • What are your thoughts on the latest trends, news, and changes in the industry? Let us know your thoughts below and let’s start a conversation! We look forward to hearing from you!
  • Hi everyone! We’d love to get to know you better, so please feel free to comment, share, and engage with us here on our page! We’ll be sure to reply to comments, share content from other businesses we like and admire, and create conversations with our followers. We can’t wait to hear from you!

7. This is a great way to increase engagement and get more followers.

Host contest & Giveaways. Need help with content marketing? Learn More:
This is a great way to increase engagement and get more followers. Learn more:

Hosting contests and giveaways can be a great way to increase engagement and get more followers! We suggest coming up with creative and unique ideas that will make your followers excited to participate. Think of something fun and relevant that your followers might enjoy and make sure to post plenty of reminders and share the details of the prizes. Get creative and think of something that will stand out and excite your followers. Good luck and have fun!

8. Leverage influencers in your industry to help spread your message and reach new audiences.

Use influencers
Use influencers

Utilizing influencers is a great way to help spread your message and reach new audiences. Firstly, decide which influencers in your industry you want to target.

Then, create an outreach strategy, such as creating engaging content, establishing partnerships, and offering incentives to the influencers. Once you have engaged with the influencers, it is important to measure the success of the campaign. This can be done by tracking the impressions, engagements, and reach of the influencers’ content. Finally, be sure to thank the influencers for their contributions and continue to nurture the relationships you have built.

Types of influencers on (Instagram, Snapchat, TikTok, and Youtube)

  • Nano influencers (1K–10K followers)
  • Micro-influencers (10K–100K followers)
  • Macro influencers (100K–1M followers)
  • Mega or celebrity influencers (1M+ followers)

9. Use analytics to measure your performance and identify areas you need to focus on.

Measure your results
Measure your results

Measuring your results is a great way to stay on track and make sure you’re achieving your goals. You can use analytics to track your performance, such as website visits and page views, and see where you can improve. Additionally, you can use analytics to measure the success of your marketing campaigns and identify which campaigns are most effective. By tracking your analytics, you can ensure you’re making the most of your efforts and maximizing your results.

10. Try different formats such as polls and quizzes to keep your followers engaged.

Experiment with different types of content. Need help with content marketing? Learn More:
Experiment with different types of content. Need help with content marketing? Learn More:

Engaging content is key to keeping followers interested. You can try creating polls to ask your followers questions about their opinions or knowledge on certain topics. You can also create fun quizzes to test their knowledge. Additionally, try creating some visual content such as infographics, videos, or interactive games that your followers can participate in. Variety is key!

11. Monitor trends and adjust your strategy accordingly to ensure you are always providing relevant content.

Stay up to date.
Stay up to date.

Staying up to date is key to staying relevant and providing the best content for your audience. One great way to monitor trends is to set up Google Alerts to get notified of breaking news in your industry. Additionally, you could follow industry leaders on social media, read industry publications, and attend relevant conferences to keep your finger on the pulse of what’s new. By staying informed, you can adjust your strategy accordingly, ensuring you’re always providing content that is relevant and engaging for your audience.

Don’t be a spectator on social media.

Examine how social media marketing might help your business. Check out our most cost-effective social media services on all major platforms in exchange for a monthly retainer fee.

Everything You Need To Know About Digital Marketing in 2023

macbook pro beside white ipad
Everything You Need To Know About Digital Marketing in 2023!
Read more -

​​Digital marketing is a marketing activity that utilizes digital technology. While crossing online customers’ contact points such as web advertisements, websites, SNS, email magazines, and white papers, and offline customers’ contact points such as media advertisements, exhibitions, direct mail (DM), seminars, and business negotiations, It refers to the digital management of marketing activities that cover a series of purchasing phases such as business negotiations and customer pursuits, as well as customer behavior during that period. Digital marketing is becoming an essential measure for companies these days.

What is digital Marketing? - digital Marketing - one of the most frequently mentioned buzzwords in marketing.

What is digital marketing?

Digital marketing is marketing activities that utilize digital technology.

We conduct marketing using various digital media such as websites, SNS, YouTube, and apps, as well as digital devices such as smartphones and tablets.

Digital marketing is not limited to PR and advertising of products and services. It also includes analyzing the collected customer data, approaching them in a timely manner, reviewing issues, and analyzing planning, and strategies using digital technology.

All marketing methods that use digital technology are called “digital marketing.”

The difference between digital marketing and web marketing

Digital marketing is the promotion of products and services through various digital media such as the Internet, email, and mobile apps.

Many people think that digital marketing is the same as web marketing, but strictly speaking, the concepts are different.

The difference between digital marketing and web marketing

Web marketing is marketing that targets the web, such as websites (corporate sites, service sites, EC sites, narrowly defined landing pages (LP), etc.), web advertisements, and web services.

On the other hand, digital marketing encompasses the domain of web marketing while also connecting and managing all outbound activities such as exhibitions and business negotiations.

For example, there is a method of linking customer data and behavior data and utilizing individual logs, and ” One to One Marketing” performs the optimal action for each customer based on the collected information. The concept is also included in digital marketing.

In other words, it is a broader concept than web marketing and is a marketing method that can be used by any company regardless of industry or business type.

And marketing automation (MA) is one of the measures of digital marketing.

Reference article: [promote vrdm]What is web marketing? Easy-to-understand explanations of basic knowledge, how to get started, and measures and examples that should be practiced!

Why Digital Marketing Matters Now

Search for products and services on the website and apply instantly from there. This is a common flow for consumer-oriented businesses (BtoC) such as E-commerce sites, but in corporate businesses (BtoB), the normal flow is to find it by searching and then touching and comparing various media.

For example, you can have people who exchange business cards at an exhibition browse your website. Prospective customers who have visited many times will be sent emails about the seminar to deepen their understanding, and if they answer ” I’m considering it” in the questionnaire after the seminar, it will develop into a free consultation and business negotiations. And, while it touches a number of media, it eventually leads to business negotiations.

B2B vs. B2C

During this period, it is necessary to take measures such as deciding what kind of media to use to create contact points in order to connect with prospective customers. The issues are in the marketing activities of the company.

In digital marketing, it is possible to cultivate prospective customers who have been attracted by various measures such as web promotions and exhibitions, while managing and analyzing individual logs, and finally grasping”what kind of effect was produced.”

In addition, it can be said that the ideal form of digital marketing is to maximize your company’s sales by operating a process that looks at all marketing measures and turns the PDCA cycle.

Plan-do-check-act cycle

When we hear the word “digital marketing,” we tend to imagine that all marketing is completed digitally. Digital marketing is the creation of a system that covers everything from upstream to downstream and ultimately allows you to sell products and services without having to engage in sales activities.

Digital marketing concepts and ideas

Advances in digital technologies such as POS registers and IoT have made it possible to understand customer behavior offline. Furthermore, the idea is to use BI (business intelligence) and AI (artificial intelligence) to analyze the huge amount of data that is generated and accumulated offline and use it for marketing.

In addition, digital tools are used to measure the effectiveness of marketing activities.

As a result, we have been able to speed up aggregation and analysis, and the speed of repeating improvements through the PDCA cycle has improved dramatically.

Basic digital marketing techniques

As I have told you so far, the scope of digital marketing is wide and includes marketing measures in various offline and online channels. We will pick out the main ones from among them and introduce them.

Web advertising

Web advertising, also known as Internet advertising, online advertising, or digital advertising, refers to advertising displayed on websites, emails, etc.

Types of web advertisements include listing advertisements, pure advertisements, ad networks, DSPs, affiliate advertisements, native advertisements, SNS advertisements, video advertisements, and email advertisements.

The features (advantages) of web advertising are that it is possible to specify users with attributes similar to the target demographic at the time of posting and that after the advertisement is displayed, it is possible to obtain data such as user clicks.

This data can be used to measure effectiveness, determine ROI (return on investment), and allocate an appropriate marketing budget.

Website operation

Websites have become an inseparable part of business, to the extent that almost no company has a website today.


Even if you say “website operation” in a nutshell, the operation method differs depending on the type and purpose of the website.

For E-commerce sites, the goal is to get customers to purchase, and for service sites, the goal is to request materials and make inquiries. For corporate sites, the goal is to improve branding and recognition.

However, one thing that can be said in common is that after creating a website, if it is left unattended without being operated, it will not produce any effect. It is important to appoint a person in charge of the website and operating it.

Websites also serve as hubs for other online measures such as web advertisements, SNS, and email marketing, as well as offline measures such as exhibitions and seminars, and are the cornerstone of digital marketing.



The exhibition itself is an offline measure, but the business card information of the leads acquired at the exhibition is input into the MA tool, and email marketing is used to nurture the leads who did not immediately lead to business negotiations. Follow the movement on the site and eventually lead to business negotiations.

 Reference material: 12 techniques to maximize the effects of exhibitions

You can ensure continuous contact by connecting leads online, which tend to be neglected and dormant if they remain offline.


Email marketing

E-marketing is marketing that encourages leads to take action using email.

Email marketing includes step emails, targeting emails (segment emails), and dormant discovery emails, all of which can be used as lead nurturing methods.

email marketing

In addition to having people register their email addresses on websites, we often distribute information based on lead information obtained offline, such as at exhibitions, seminars, and business card exchanges.

By using tools with mail delivery functions, such as MA tools, you can streamline your delivery work and easily measure the effects.

email personalization


Holding seminars is effective as an offline measure for training activities.

In addition to being able to obtain your name, company name, and email address when you apply for participation, it is possible to grasp the details of your interest by conducting a questionnaire after the event, making it easier to approach sales.

As with the exhibition, let’s register the participant information in MA tools, etc., conduct nurturing, and connect it to business negotiations.

Depending on the theme of the seminar, there are many leads who are at a higher stage of consideration than leads who contact exhibitions, and the training period tends to be shorter.

White paper

White Paper

A white paper is a marketing measure that summarizes information that leads want, such as product information and company know-how, and publishes it on a website.

In general, website conversions are often set to “inquiries” and “request for quotation”, but even if it doesn’t go that far, it is necessary to set up “conversion” in order not to miss leads that are even more or less interested. You may want to set the whitepaper download as “intermediate conversion”.

If you prepare multiple white papers according to the lead consideration stage and register scenarios in the MA tool such as “Send this email to leads who have downloaded this white paper” and “Sales will approach you by phone,” you can make the process more efficient.

What are KPI and KGI?

indicators of progress towards the end goal KPI

KGI (Key Goal Indicator) (Key Goal Indicator)

A KGI, or “Key Goal Indicator,” is a metric used to determine if a critical, long-term business goal has been reached. A KGI is a particular numerical value that can be used to objectively determine whether or not a goal has been met.

Instead of “grow sales,” you may set the KGI to “earn $100,000 USD in sales revenue in 6 months.” Instead of merely attempting to “raise customer happiness,” you could strive to “get an 85% satisfaction percentage based on an email poll of current clients.” Clarify your goal with an exact figure of what you want to attain and set a timeframe for yourself to reach it.

KPI (Key Performance Indicator) (Key Performance Indicator)

Following that, a KPI, or “Key Performance Indicator,” indicates how effective your existing approaches are in moving you closer to your ultimate goal. These are the goals for each stage of the process leading up to the KGI. By calculating backward from the final goal, you can determine what stages to take and accurately define your KPIs. Ascertain that your KPIs are closely related to the KGI and that you will reach your KGI as a result of satisfying all of your smaller KPIs. If you fulfill all of your KPIs but still haven’t reached your final target, you may need to go back and reset your measurements.

Tips for Choosing the Best KGI and KPI Goals

  1. Always set a measurable goal.
    • A common error is to set the KGI to anything ambiguous, such as “boost sales.” However, you must always establish how much you want to raise your sales in order to have a clear target to shoot for. The entire purpose of KGI and KPI is to have a metre to evaluate your achievement in connection to your goals, so let’s set them with specific quantities and timeframes to make this achievable.
  2. Don’t break down your KGI into too many KPIs.
    • When you establish too many KPIs, the entire process becomes too cumbersome, and you won’t be able to keep track of all of the indicators adequately. Set a sufficient amount of KPIs so that you may check them on a daily basis without becoming overwhelmed.
    • Follow one of the logical thinking principles, MECE, which stands for “Mutually Exclusive, Collectively Exhaustive,” when creating your KPI tree. This means you must ensure that none of your KPIs overlaps, so that no information is tracked twice, but you must also ensure that no crucial data is omitted, so include all of the essential areas that contribute to the final KGI.
  3. The two should have a cause-and-effect relationship.
    • Every level of KPIs in the KPI tree should be connected to the next in a casual way. For example, if a smartphone app vendor’s ultimate goal is to increase retention, a suitable KPI would be the login rate or the number of shares.

The tools you need for digital marketing

Digital marketing tools are essential for promoting digital marketing activities. If you use tools, you can expect efficient marketing and effective customer attraction.

From here, we will introduce tools that will be a great force in digital marketing.

Customer management tools (SFA/CRM)

Sales-force Automation

SFA is an abbreviation for Sales Force Automation, which is interpreted as a “sales support system” in Japan. It is a tool that can share data for all sales operations, such as basic customer information, project management, and confirmation of sales activities.

CRM is an acronym for Customer Relationship Management and is translated as “customer relationship management” a customer management tool for creating a database of customer information. You can record all communication with customers, including basic information such as age and gender, purchase records and inquiries.

By utilizing these functions, customer information can be shared company-wide, and in cooperation with other departments, an optimal approach can be realized according to the customer base.

A business card management tool

As the name suggests, the business card management tool is a tool for digitizing the business cards of customers and centrally managing them within the company. Since it can be shared not only with sales but also with other departments, anyone can quickly obtain the necessary information.

Also, when importing customer information into MA, there are cases where it is scanned once with a business card management tool and then imported. In addition to online management tools, there are many cases where individual devices play an active role, such as importing business cards.


SEO tools

SEO is one of the most important metrics in digital marketing. Many tools that can be used for “keyword selection,” which is the first step, are available on the site. There are many tools that can be used for free, such as researching keyword volume and knowing the ranking of keywords in Google and Yahoo! searches, so be sure to try them out.


The Access analysis tool

It is a tool to check the access status of websites and search for keywords. We collect various data, such as the number of page views of the content, the time spent on it, the number of searches for specific keywords, etc., and use it to improve the content and understand the needs.


The MA (Marketing Automation) Tool

The MA tool is a system that automates marketing activities for customer acquisition. You can automatically see what kinds of companies are accessing your company’s website, whether they opened your emails, and what actions your customers take, so you can approach them without missing the right timing.

In addition, it can be used in a wide range of ways, such as classifying customers to pursue highly sensitive leads, and preventing the loss of prospective customers through automatic management.

MA- Marketing Automation

CMS tools

CMS is an abbreviation for Content Management System, and it is a tool that allows you to edit and update websites without specialized knowledge. You can work with simple operations like the office software you usually use, and if you can create a website in-house, it will lead to a reduction in outsourcing costs and production time.

There are “open source” CMS tools that can be used for free, such as WordPress, and “proprietary development” CMS tools that are provided for a fee, so choose the tool that is suitable for your company.

Web service tool

It is a tool for serving customers on the web, and it is mainly divided into “popup type” and “chatbot type.”


The pop-up type is a system that automatically displays advantageous information, recommended products, etc. on the site’s screen according to the user’s action.

A chatbot type is an “automatic conversation program” in which a computer responds in place of a human being. It automatically answers inquiries and prompts visitors to take action by asking them, “Do you have any problems?”


Social Network Services management tool

By using SNS management tools, you can efficiently proceed with social networking site marketing tasks, such as editing SNS posts, setting reservations, and grasping access status. You can post to multiple SNS, centrally manage your analysis data, and easily visualize complex data. If you can use tools to properly understand user reactions after posting on SNS, you will be able to improve the accuracy of your marketing.

An ad distribution tool

It is a tool that automates complicated advertisement placement, such as web advertisement operation and report creation.

Advertisements across multiple media such as Yahoo!, Google, and Twitter can also be centrally managed. If you choose a provider that even provides operational support, you can smoothly operate your advertisements without specialized knowledge.

A mail delivery tool

It is a tool that can simultaneously distribute a large number of e-mails such as e-mail magazines and notices, to registered members.

Each tool has a variety of functions, such as analyzing emails returned with errors and delivering them according to customer attributes.

Tools for Data Management Platforms

DMP is an abbreviation for Data Management Platform, and it is a tool that can manage and analyze data not only in-house but also published by external third parties.

By combining and analyzing your own and external data with tools, you can compare the trends of general customers and your own customers. It is useful for visualizing target users and developing new products.

Content is necessary for digital marketing.

Finally, we will introduce the necessary content for promoting digital marketing. Here, as a representative example, we will explain the five content products of “strengthening customer attraction”, “solving problems”, “promoting understanding”, “decision making”, and “creating projects”.

1. Content that strengthens customer attraction

Let’s create content to attract customers in order to increase the number of accesses to your site and the name recognition of your products and services. You will not be searched by brand name or product name from the beginning. You need to attract customers to get to know your site, products, and services.

Do SEO to get more traffic to your site. Clarify your target audience and research keywords that your users need. After that, create an overview of the content of your product or service by inserting keywords. Furthermore, if you enhance the company profile and know-how content, the trust in the company will also improve.

2. Content that solves problems

In order to dispel the mentality of “Is this service necessary?”

Specifically, introduction examples and usage examples of products and services are effective. If you clearly describe the issues, how to solve them, and how they will be used afterward, and if you can make them realize that “this service can solve the issues they are having,” it will lead to an increase in users’ willingness to purchase.

3. Content that deepens understanding

Next, we will convey the appeal to customers who are interested and have them recognize that it is a necessary service. To that end, it is important to clearly communicate the concept and strengths of your products and services to others in order to deepen their understanding of them. In addition, in order to increase the credibility of the company, it is also important to convert the company’s philosophy and corporate culture into the content.

4. Decision content

Decision content is content for making a decision to “purchase this product!” Make it easier to imagine that it is better to make a contract immediately by encouraging early contracts, such as “It will take at least 2 or 3 months, so hurry up” or holding a special campaign for a limited time.

Also, it is important to make a big difference from other companies. Prepare highly specialized content and show your company’s strengths, such as “No.

5. Content that leads to projects

In order to actually create projects, it is necessary to create input forms such as “online consultation” and “inquiry” and have contact with users. The content will trigger the provision of personal information, which will lead to business negotiations.

At that time, it is important to be able to provide useful information to users, such as white papers and seminars. Understanding the issues and objectives of the customer and getting close to their concerns is the key to creating projects.


Even if you say digital marketing in one word, there are many media, such as web advertisements, e-mail magazines, and social networking sites, and there are many methods. Even if you want to challenge yourself, you may not know where to start or how to start.

First of all, acquire basic knowledge and clarify the purpose and issues that your company will work on. There are many techniques, so you should be able to find the most suitable one.

If you don’t have anyone familiar with digital, or if you don’t have enough personnel, let’s introduce a digital marketing tool. Among them, we recommend MA tools that are suitable for managing leads from multiple channels.

With marketing automation tools, you can also understand which pages of your company’s site are being viewed by potential customers, and how many users are viewing one company.

In addition, it is also possible to narrow down the search by action or condition from the action log of each user. You can also improve customer loyalty with one-to-one marketing, such as finely segmented email newsletters. 

The greatest merit of introducing market automation tools is to create high-quality “business negotiations” by automating various measures and cultivating prospective customers in this way. There are many plans that you can start for free, so please try them once.


5 Things Brands do Wrong on Social Media

Social Media Mistakes

A strong social media presence can help businesses create brand awareness, reach new audiences, create loyal brand advocates, and even generate sales. With prospects like these, it’s no wonder companies of all shapes and sizes are finding their way onto social media.

The truth is, starting a social media page is easy, but using it to its full potential is hard. Often, businesses that are new to social media fall into the same few pitfalls that prevent many brands from reaching their full potential online.

Here are five of the most common mistakes brands make on social media.

1. Not Having a Plan

Creating a social media marketing plan might seem like an obvious thing to do, yet many brands fail to do so. Just posting to post is not a plan. You should take social media marketing with the same seriousness that you do with any other marketing effort.

2. Being Overly Promotional

You can turn people off or make them less interested in your content by being too promotional. The reason for this is that consumers are on social media to get what they want. Constantly selling to your target audience comes off as selfish, and untrustworthy—even though they may need your product.

3. Not Being Consistent

You should be consistent with your brand presence on social media. From the tone of voice to font choice to post frequency and others, maintain consistency in everything involving your brand. This way, you’ll be noticed and remembered.

4. Failing to Engage in Conversations

It doesn’t matter how many updates you add to your social media channels; if no one comments or shares them, it is all a waste of time. That is why you should take time to create content that people want to engage with – content that elicits conversations.

5. Treating all Social Media Platforms the Same

Each social media platform is unique. You must learn the language of each platform so that you can speak to the users in a language that they will understand. You must speak the same language as the users of the social networking site on which you intend to grow your brand. Seek to understand how each social media platform works so that you can make the most of the opportunities on that platform.


If you’re just starting out with Social Media Marketing, you’re bound to make some mistakes here and there, but the more you know about the common pitfalls of social media, the less likely you’ll be to repeat them.

You cannot expect to get better success by copying the same strategy that worked before. Do not expect to get instant success for your campaign as well. You may need to experiment with a lot of stuff before you manage to get a huge return from your social media marketing efforts.

So, now that you’re aware of 5 common social media mistakes, you can go forth with your social media campaign with confidence.

If you’re new to social media marketing, you’re bound to make some mistakes, but the more you know about the common pitfalls of social media, the less likely you’ll be to repeat them.

You cannot expect to achieve greater success by repeating the same strategy that worked previously. Expect your campaign to be a slow burn. You may need to try a lot of different things before you see a significant return on your social media marketing efforts.

So, now that you’re aware of 5 common social media mistakes, you can confidently launch your social media campaign.