Feature: The Magic Body Control system of the Mercedes-Benz S-Class uses a camera on the windshield to scan the road ahead and adjust the suspension to enhance the smoothness and stability of the ride.
Concept: To highlight this technology, Mercedes crafted an ingenious TV commercial that has garnered over 26 million views. The advertisement, named ‘Chicken’, showcases real chickens being gently held and moved to the rhythm of Diana Ross’s ‘Upside Down’. Interestingly, while their bodies sway, their heads remain perfectly still, showcasing natural stability. The commercial uses no visual effects to achieve this; it leverages the natural ability of chickens to keep their heads stable while their bodies move. The ad concludes with the phrase, “Stability at all times, Magic Body Control.”. Watch the ad below.
Nice