Samantha Neil

Distinguished author and marketing guru who believes conversion optimization is the most important factor in business success

Everything You Need To Know About Digital Marketing in 2024

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Digital marketing encompasses a wide range of strategies and tactics, including SEO, social media, content marketing, email marketing, and more, that all work together to help brands reach their target audiences and achieve their goals. This comprehensive guide will provide you with an up-to-date overview of digital marketing trends and best practices to help you stay ahead of the curve in 2023.

5 Things Brands do Wrong on Social Media

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Increase brand awareness.
A well-executed social media marketing approach will boost your company’s visibility. People will share your fascinating, relevant material with their followers, increasing your reach and exposure. The more your brand is visible online, the more likely it is that consumers will become acquainted with it and eventually make a purchase.