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If you’re a beginner looking to start advertising on TikTok, the first thing you should do is create a business account. This will allow you to access TikTok’s suite of ad tools, as well as its analytics and insights. Once you’ve set up your account, you’ll want to make sure your profile is up-to-date. Include a clear profile photo, a short bio, and website links.
When you’re ready to start creating ads, you’ll want to familiarize yourself with the different types of ads available. The most popular type of ad on TikTok is a hashtag challenge. Hashtag challenges allow you to create a unique hashtag and challenge users to create content around it. This can be a great way to boost user engagement and increase sales. The other types of ads available are brand takeovers, in-feed ads, and branded lenses.
Once you’ve decided what type of ad you want to create, it’s time to start crafting your creative. This is where you’ll want to make sure you’re using engaging visuals and a catchy soundtrack. It’s also important to make sure your ad is optimized for mobile devices